Highspot

Score8.4 out of 10

154 Reviews and Ratings

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What is Highspot?

Highspot is a sales content management software solution offered by Highspot.

Categories & Use Cases

Media

Screenshot of Content usage analytics

Mark Strathmore

Principal Cloud Business Development Manager in Sales at SAS Institute (5001-10,000 employees employees)

Use Cases and Deployment Scope

Highspot solves a fundamental problem for us: a centralised platform, a "sales central" if you will, that contains not only the content we need to engage with customers, but also the latest versions of that content. The ability to send both internal and external parties links to content, knowing that it will always be the latest version is invaluable. Over the years I have used shared folders, SharePoint, and, lately, Teams as channels for information but all are messy and none are good at version control and surfacing information.

Pros

Version Control: the latest versions of internal and external facing info.
Tracking engagement.
Seeing content without having to download it first.
Using a channel other than email to engage both internally and externally.

Cons

I feel one area is in Search - probably this is the one area where AI would assist.
Sometimes it can be confusing when sending someone a document that is in "my content" which people don't have access to, when I meant to send them the version of the content from the general area.

Return on Investment

Our customers always demand proof points - Highspot excels at getting clean versions to them.
Knowing which personas engage with your content is incredibly valuable.
Sending content to several people and then seeing who accesses it tells you who the interested parties (and potentially supporters) are.

Usability

Alternatives Considered

Microsoft SharePoint, Microsoft Teams and Microsoft 365

Other Software Used

Microsoft Teams, Microsoft SharePoint, Microsoft 365 Copilot, Microsoft 365

Verified User

Contributor in Sales (201-500 employees employees)

Use Cases and Deployment Scope

Highspot addresses cross-team collaboration and seamless, strategic marketing efforts. It's been an amazing tool for my sales team, especially because we are a remote company with state-specific territory needs.

Pros

Collaboration
Strategic collateral
Digital rooms

Cons

Analytics tracking & management for opportunities in Salesforce
Quick video pop-up tutorials
Less required clicks when creating Spots for customer tracking

Return on Investment

AI embedded features are a time saver
Tracking for customer follow up
Ease of use in Google Mail and Salesforce
App extension use in Gmail

Usability

Alternatives Considered

Salesforce Sales Cloud

Other Software Used

Salesforce CMS

Verified User

Employee in Finance and Accounting (10,001+ employees employees)

Use Cases and Deployment Scope

We use Highspot to consolidate all of our sales materials in a single platform. We also train those reps using the training features, with AI features, and are starting to dive into the external sharing (digital rooms) options available.

Pros

The AI search feature is very good
The vision of being able to see business impact on training, content, etc.
Being able to embed AI coaching into training is incredible valuable

Cons

Analytics are powerful but sometimes not useful. Either too high-level or too granular
I am logging bugs pretty frequently

Return on Investment

pitching feature makes sellers more confident in their sales skills

Usability

Verified User

Contributor in Customer Service (201-500 employees employees)

Use Cases and Deployment Scope

I was using Highspot as a customer advocacy manager to publish customer stories, one-pagers, wins, etc., to our sales team in an effort to make it simple for them to share/pitch those stories to prospects. I was also then using it to analyze how effective those stories were in pitches, which stories, got the most attention, etc.

Pros

Customization of Individual Spots
Custom views and organization of content
Analytics at a high-level

Cons

Analytics at a deeper level
Standardization across a company
Content hygiene recommendations (i.e., update X, Y, Z)

Return on Investment

Better Organization
Standardized Pitches
One Place to Manage Content

Usability

Alternatives Considered

Seismic Knowledge, Seismic Content and Seismic Learning

Other Software Used

Gainsight CS, Higher Logic Vanilla

Verified User

Employee in Product Management (1001-5000 employees employees)

Use Cases and Deployment Scope

Highspot is used in our organization for a multitude of purposes. The most meaningful to my position are the storage of documents such as marketing materials, maps, and media kits for each of our markets. This helps to keep the markets separated while allowing for a simple search to find the materials needed.