The Best Marketing Automation Platform
June 08, 2017
The Best Marketing Automation Platform
Score 9 out of 10
Vetted Review
Verified User
Software Version
Global Enterprise
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Revenue Cycle Analytics
Overall Satisfaction with Marketo
Marketo is utilized across our entire global marketing team. We use it for online advertising campaigns, webinars, lead nurturing, lead scoring, lead lifecycle and customer marketing. The bi-directional sync with Salesforce allows our sales development team to follow up with new leads quickly and the Sales Insight plugin gives our sales team visibility into our marketing campaigns.
- Lead nurturing: Marketo makes it easy to move leads through the funnel.
- Lead scoring: Marketo's lead scoring allows us to score pretty much everything including demographic data points and behaviors.
- Programs: Marketo's programs allow for speed in development and deployment of marketing campaigns.
- Integrations: Flexible integration with Salesforce and webinar platforms.
- Speed: Sometimes lists take a long time to run if you have a lot of filters.
- Reporting: Email reports and email insights are good, but the rest of the reporting is basic.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
250,000 to 1 million