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Good Platform
Updated August 21, 2019

Good Platform

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Other

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

[It's a] Great system for email automation and lead nurturing. It's used by marketing people in our teams.
  • Email tracking
  • Salesforce Integration
  • Email automation
  • Templates HTML design
  • Folder/partitions management
  • Product Launches
  • Lead Management
We are mainly using marketo for mass emails and lead nurturing. It works well for us.
25,000 to 100,000
B2B
Easy to use, but requires some design experience to ensure the look of emails and landing pages. Being a cloud solution, it implements improvements frequently.

Adobe Marketo Engage Feature Ratings

7.6
WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
7
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
7.5
Lead nurturing automation
8
Lead scoring and grading
7
Data quality management
8
Automated sales alerts and tasks
7
7.5
Calendaring
8
Event/webinar marketing
7
8.0
Social sharing and campaigns
8
Social profile integration
8
8.0
Dashboards
8
Standard reports
8
Custom reports
8
7.8
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
7

Learnings & Advice

The more you know the platform, the better campaigns you can set up. After working with the platform for several years we established some sophisticated email campaigns that are adaptable according to the different persona.