Overall Satisfaction with Marketo
Being a Digital Marketer, I use Marketo on daily bases to run digital campaigns such as Email, Events, Webinar etc.
Best features are as follows:
Best features are as follows:
- We can track leads in Marketo easily and also track their activities in detail.
- The nurture and Lead scoring programs help me in demand generation.
- Its sync with Salesforce helps our CRM as well.
- I implemented Marketo in my old company. The support you get from the Marketo team is really good.
- Lead Nurture : I does it exceptionally well as you can create multiple rules for multiple scenarios.
- Revenue Cycle Analyzer: When it comes to track ROI; the details you get from Marketo is significant.
- Lead Database : They should create something where we can change the lead details easily.
- Analytics : There are multiple reports but their should be few options to edit them according our need as we might want to compare 2-3 different reports so instead of doing that manually we should be able to do that automatically.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
I have used ExactTarget, Pardot and Eloqua but I would prefer Marketo over them any day It could be because now I am really comfortable using this product. But it was really easy for me to move from those MA systems to Marketo. The UI is really good and the DOCs they provide are really detailed and you hardly need any tech support. Marketo de some email deliverability issues but it is better than others any day.
1 to 5 million
Adobe Marketo Engage Feature Ratings
Learnings & Advice
Marketing automation is not simple and easy. Also every company need it to help the sales.
Without it you cannot put any values next to your marketing efforts.
The success that we have is to show our sales the importance of Marketing and efforts that we do on the daily bases which leads to help them close the deal.
Also the misinterpretation of Marketing just create junk to Marketing creates leads and also help in closing the opps as we funnel of Marketo now help us get the insights of CRM and we can treat the leads accordingly till they are WON
Without it you cannot put any values next to your marketing efforts.
The success that we have is to show our sales the importance of Marketing and efforts that we do on the daily bases which leads to help them close the deal.
Also the misinterpretation of Marketing just create junk to Marketing creates leads and also help in closing the opps as we funnel of Marketo now help us get the insights of CRM and we can treat the leads accordingly till they are WON
Now our sales send every email using Sales Insights so that they can track if the user is interested at all or not. They have asked us to create certain triggers, which are quite easy to setup in Marketo, to make sure that they got to know what their customers are interested in and they can talk about in the meeting with them.
Smart Campaigns are just perfect in Marketo compared to any other MA tool.
Smart Campaigns are just perfect in Marketo compared to any other MA tool.
Well, Hire a small consulting agency at start. Marketo support is good but not perfect and expensive. You might need a developer and alot of meetings to finalize it.
Donot sync with your CRM till you are sure about everything. It is a one way road.
Rest use Marketo on the daily bases. it needs time.
Donot sync with your CRM till you are sure about everything. It is a one way road.
Rest use Marketo on the daily bases. it needs time.
Well, One stop shop to meet people like me.
We have a lot of experienced people there. They are really helpful and you get the answer really quickly.
But the best thing is that you can have a discussions there and find out what opinion of others and find out what other companies are using.
You can use it without Marketo login as well.
We have a lot of experienced people there. They are really helpful and you get the answer really quickly.
But the best thing is that you can have a discussions there and find out what opinion of others and find out what other companies are using.
You can use it without Marketo login as well.
1. Go to Marketo University at start.
2. Hire a consultant which will be cheaper than Marketo, and more useful as they dont help with development.
3. You will need a developer at start.
4. Learn from the Marketo community.
5. Take care of database and uploads.
2. Hire a consultant which will be cheaper than Marketo, and more useful as they dont help with development.
3. You will need a developer at start.
4. Learn from the Marketo community.
5. Take care of database and uploads.
Using Marketo's core features
- Channels
- Programs
- Email Templates
- Forms
- Landing Pages
- Smart Campaigns
- Lead Scoring
- Lead Sourcing
- Segmentation
- Lead Nurture
- Reporting/Analytics
- Analtics
- Email programs
- CRM connection
Web Personalisation
A lot of it. I asked my questions and post my suggestion constantly over there.
Database Managemnet and CRM connection
All of them
Benefits of using some of Marketo's core features
We use different ways to track the Lead sources, such as UTM parameters in forms captured via cookies, or use smart campaigns as they come from different API's. The Lead source is really important for not only Marketing attribution but also utilized by the sales as to measure the last transactions.
Well just as an FYI there are still few lags in capturing the exact data, and donot o for every touch as that make the things more complicated rather than defining any answers.
Well just as an FYI there are still few lags in capturing the exact data, and donot o for every touch as that make the things more complicated rather than defining any answers.
There are few basic channels but also some internal one where we promote our products. But I wont be able to add them here.
But the channel tracking is good only if you don't have multiple work spaces. with multiple work spaces these tracking doesn't make sense anymore.
But the channel tracking is good only if you don't have multiple work spaces. with multiple work spaces these tracking doesn't make sense anymore.
We are not using them as a measure any more as we only use them to measure the lead capture and conversion reports.
We are looking for a attribution model and soon we will be able to find every touch and allocate the percentage to the sources.
We are looking for a attribution model and soon we will be able to find every touch and allocate the percentage to the sources.
Well the segmentation is quite important to us and it is a really powerful option as well.
you can use them to dynamically personalize the content on the landing pages and email but not the external sources. we recently started using the Web personalisation and looks like these segmentation will also be helpful there. Rest one issue you can only have 20 segmentations.
you can use them to dynamically personalize the content on the landing pages and email but not the external sources. we recently started using the Web personalisation and looks like these segmentation will also be helpful there. Rest one issue you can only have 20 segmentations.
Because of GDPR we recently create a new segmentation between Opt-in vs double Opt-in and then we dynamically present the forms based on there segmentation.
We use smart campaign for everything from sending an email to adding something to a list even to sync leads to CRM.
They are the best. the most easy and convenient.
I have not seen this or similar approach in pardot
I have not seen this or similar approach in pardot
They are easy to setup but still less customizable when it comes to design. they dont have any AJax and some time the CSS is quite difficult to align with the existing web page.
I am not a designer but the email template term seems quite old to me. People like to have the email plain and straight. We do have some templates but they look really old fashioned.
Not much but the operational tasks are easy when you have templates.
Using Marketo
20 - Campaign Managemnet
10 - Operational campaign Managemnet
- Product Promotion
- Tradeshow Promotion
- Surveys
- sending ivitaion by sales
- sales looking for activity data of leads
- modification of sales cycle
- Web Personalisation
- IP address
- AI content
- Its integration with Salesforce helps alot. Lead tracking and revenue per lead creation details are really helpful.
- It is not a cheap tool to use but such good functionality and so less manual work it is worth it.
Evaluating Marketo and Competitors
- Price
- Product Features
- Product Usability
- Product Reputation
- Prior Experience with the Product
- Analyst Reports
Everything went perfectly but will look out to have a personal
support engineer with the architecture knowledge
Marketo Training
Marketo Support
Pros | Cons |
---|---|
Good followup Kept well informed Immediate help available Support understands my problem Support cares about my success | Less knowledgeable Problems left unsolved Slow Initial Response |
No -
We mostly need architecture support most of the time
There have been time mostly, but they never consult when it comes to intergation processes.
Using Marketo
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Quick to learn Convenient Feel confident using | Requires technical support Lots to learn |
- Email Program
- Analytics
- CRM connection
- Database update
- DeDuplication
- Multiple approvals processes
Integrating Marketo
- Survey Monkey
- Wistia
- Salesforce
- CVENT
- On24
The native integrations are quite easy and powerful.
For rest there are Zapier connections
For rest there are Zapier connections
- WeChat
- Inevent
- SAP CRM
Do with the Vendor, specially who have already done something.
Marketo doesn't help with this at all, specially like WECHAT interrogation is manual approach and a lot of effort.
I wish Marketo could make the All integrations such as Salesforce and support us.
Marketo doesn't help with this at all, specially like WECHAT interrogation is manual approach and a lot of effort.
I wish Marketo could make the All integrations such as Salesforce and support us.
- API (e.g. SOAP or REST)
- Javascript widgets
- ETL tools
- AppExchange or similar marketplace
Webhooks
Look for the launch point for easy integrations. CVENT and Survey monkey is not well integrated with Marketo.
Also Zapier is really good tool when it comes to setup the webhooks.
Marketo integrations with BI tools is really bad. Everything need a developer so extra costs for new integrations.
Test the integrations with Sandbox before implementing it.
Also Zapier is really good tool when it comes to setup the webhooks.
Marketo integrations with BI tools is really bad. Everything need a developer so extra costs for new integrations.
Test the integrations with Sandbox before implementing it.