Good tool for B2B marketing automation
October 31, 2018
Good tool for B2B marketing automation
Score 8 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
Overall Satisfaction with Marketo
We use Marketo in our Marketing department and use it for lead nurturing, lead scoring, internal communications and marketing + sales alignment. Marketo has pretty steep learning curve and you can do same thing in different ways so you need to know the best practices to keep the instance "clean". Connector to Microsoft Dynamics should be updated, that's definitely the weakest point.
- Lead nurturing. You can build complex nurturing program with Marketo.
- Lead scoring. Lead scoring model is fully customisable and flexible to suit your organisation's needs.
- Marketing + sales alignment. CRM sync + sales alert keep people up to date on lead progressing through the sales funnel.
- CRM sync (MS Dynamics). Native connector doesn't support all (basic) use cases.
- User Interface. Not the prettiest but gets things done.
- Product Launches
- Upsell
- Lead Management
- Prospecting / New Business
Product awareness (new products)
Sell product to new customers (lead managent)
Increase revenue within existing customers (upsell)
Sell product to new customers (lead managent)
Increase revenue within existing customers (upsell)
100,000 to 250,000