Good tool for B2B marketing automation
October 31, 2018

Good tool for B2B marketing automation

Miika Niemelä | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

We use Marketo in our Marketing department and use it for lead nurturing, lead scoring, internal communications and marketing + sales alignment. Marketo has pretty steep learning curve and you can do same thing in different ways so you need to know the best practices to keep the instance "clean". Connector to Microsoft Dynamics should be updated, that's definitely the weakest point.
  • Lead nurturing. You can build complex nurturing program with Marketo.
  • Lead scoring. Lead scoring model is fully customisable and flexible to suit your organisation's needs.
  • Marketing + sales alignment. CRM sync + sales alert keep people up to date on lead progressing through the sales funnel.
  • CRM sync (MS Dynamics). Native connector doesn't support all (basic) use cases.
  • User Interface. Not the prettiest but gets things done.
  • Product Launches
  • Upsell
  • Lead Management
  • Prospecting / New Business
Product awareness (new products)
Sell product to new customers (lead managent)
Increase revenue within existing customers (upsell)
Good fit for B2B lead nurturing

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
9
Mobile optimization
5
Email deliverability reporting
9
List management
10
Triggered drip sequences
9
Lead nurturing
10
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
10
Calendaring
Not Rated
Event/webinar marketing
8
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
7
Standard reports
7
Custom reports
7
API
9
Role-based workflow & approvals
9
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
5
Integration with SugarCRM
Not Rated