Not using Salesforce? Look to other platforms outside of Marketo.

Marketo is only for those companies that are Salesforce CRM users. They do not support any other CRMS. If you're not using a CRM at all or if it's not Salesforce, you need to try another marketing automation platform. Do NOT let a Marketo sales person tell you there are easy integrations for other CRM's because there are not.

Marketo is only for very large enterprise organizations that have both large marketing and IT departments to manage the work it takes to use the software successfully.

Marketo also requires prior experience with another platform as their platform is not intuitive for the first time user. On-boarding was terrible the the first time; we expressed our disappointment, so we were giving another opportunity. The second on-boarding was better, but that was the end of any customer support.

We now hear from someone at Marketo only when it's time to renew the contract. We've spent so much time and outside consulting dollars to get up to speed, it has been hard to leave.