Fearless Insight
May 01, 2018

Fearless Insight

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Email Marketing Solution

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

[It's being used for] Lead management, lead scoring, content engagement and marketing insight.

Pros

  • Organized lead scoring
  • Lead maintenance
  • Engagement analytics

Cons

  • Integration with MS Dynamics
  • ROI analysis
  • General navigation (UX)
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Increase engagement, product awareness, reach prospects, nurture and target
100,000 to 250,000
Both
Well suited for full stack lead management and less suited for full picture ROI analysis.

Adobe Marketo Engage Feature Ratings

7.3
WYSIWYG email editor
5
Dynamic content
8
Ability to test dynamic content
8
Landing pages
7
A/B testing
9
Mobile optimization
6
Email deliverability reporting
8
List management
8
Triggered drip sequences
7
7.3
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
7
Automated sales alerts and tasks
5
6.5
Calendaring
7
Event/webinar marketing
6
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
4.7
Dashboards
5
Standard reports
5
Custom reports
4
5.5
API
8
Role-based workflow & approvals
5
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
1
Integration with SugarCRM
Not Rated

Comments

More Reviews of Adobe Marketo Engage

  1. Home
  2. Marketing Automation Software
  3. Adobe Marketo Engage Reviews
  4. User Review of Adobe Marketo Engage