Marketo: Positives and Negatives
May 01, 2018

Marketo: Positives and Negatives

Regina Grogan | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Email Marketing Solution

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo serves as our lead scoring resource, our main data resource and our marketing source of truth.

Pros

  • Analytics and reporting
  • Lead scoring
  • Complex programs

Cons

  • User interface
  • Connection with CRM
  • Social Media
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
Increase repeat customers
I didn’t personally choose Marketo but it seems like it is the most in-depth tool in the market.
More than 5 million
Both
Good use cases: large companies with a large B2B audience

Adobe Marketo Engage Feature Ratings

5.2
WYSIWYG email editor
1
Dynamic content
7
Ability to test dynamic content
7
Landing pages
5
A/B testing
2
Mobile optimization
5
Email deliverability reporting
8
List management
5
Triggered drip sequences
7
8.0
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
1.0
Social sharing and campaigns
1
Social profile integration
1
8.0
Dashboards
8
Standard reports
8
Custom reports
8
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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