Marketo Review
May 01, 2018

Marketo Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Email Marketing Solution

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Marketo

Marketo is our primary marketing automation tool. Is it being used across the marketing department and MSI is being used in our sales department. It allows us to target and segment our prospects for campaigns and webinars.

Pros

  • Customer Segmentation
  • Friendly UI

Cons

  • API functionality with SFDC
  • Slow to connect with other softwares
Increase engagement with TOFU/MOFU and convert to a sale.
I have only used Marketo
250,000 to 1 million
B2B
Marketo is well suited for segmentation and nurtures. It is not well suited for handling mass updates with a CRM.

Adobe Marketo Engage Feature Ratings

7.3
WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
7
Landing pages
6
A/B testing
7
Mobile optimization
10
Email deliverability reporting
7
List management
9
Triggered drip sequences
7
5.8
Lead nurturing automation
6
Lead scoring and grading
4
Data quality management
6
Automated sales alerts and tasks
7
8.5
Calendaring
8
Event/webinar marketing
9
2.0
Social sharing and campaigns
2
Social profile integration
2
6.7
Dashboards
7
Standard reports
7
Custom reports
6
3.8
API
2
Role-based workflow & approvals
2
Customizability
3
Integration with Salesforce.com
8

Comments

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