Great Marketing Automation Platform for All Types of Marketing Organizations
May 01, 2018
Great Marketing Automation Platform for All Types of Marketing Organizations
Score 9 out of 10
Vetted Review
Verified User
Software Version
Email Marketing Solution
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
- Marketo Sales Insight
Overall Satisfaction with Marketo
Used by the marketing organization to create, manage, and track all marketing programs and campaigns. Sales also uses Marketo for lead scoring and insight around most engaged leads and actions they have taken.
Pros
- Marketo is really good at automating lead flow and actions, from sending follow-up emails to assigning tasks to sales reps based on lead action, Marketo can accomplish a lot with little human input needed.
- Sending targeted and personalized emails from Marketo is easy with dynamic content and segmentation. With email editor 2.0 and email programs, it doesn’t take long to create effective emails and send them to specific audiences.
Cons
- The analytics portion of Marketo could be improved a bit, as it can be difficult to get insights at an account level, and drill down to find metrics around specific types of assets or programs.
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
1 to 5 million
Comments
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