Marketo Mad Man | TrustRadius

Use Cases and Deployment Scope

[Marketo is being used for] Lead generation and warm lead sales follow up and response via email or text.

Pros and Cons

Marketo standardizes the lead generation assessment and follow process.
Marketo is efficient at assessing leads and determining which are warm leads that warrant sale follow up.

Addressing leads that come in via nonstandard source.

Using Marketo to Support Sales Goals

Lead Management

Increase new customer acquisition.

Number of Contacts (List Size)

25,000 to 100,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2C

Likelihood to Recommend

Efficiently vetting warm leads from a large number of potential leads.