Overall Satisfaction with Marketo
Marketo is the centerpiece of our Martech stack. We use Marketo to nurture, score and route the leads.
Pros:
1. Easy to use and operate
2. Design studio work does not require much HTML experience
3. Tokens, segmentation, snippets and personalization help create scalable and robust programs
4. Easy integration options and webhooks
Cons:
1. At times the campaigns take forever to execute because Marketo de-prioritizes them and puts them on the back burner
2. Smart campaigns with more than 15 flow steps take a long time to load
3. Not enough analytics
Pros:
1. Easy to use and operate
2. Design studio work does not require much HTML experience
3. Tokens, segmentation, snippets and personalization help create scalable and robust programs
4. Easy integration options and webhooks
Cons:
1. At times the campaigns take forever to execute because Marketo de-prioritizes them and puts them on the back burner
2. Smart campaigns with more than 15 flow steps take a long time to load
3. Not enough analytics
- Easy API integration
- Tokens and snippets
- Email 2.0
- Templates
- Slow processing (Campaigns and Smart lists)
- Not enough email and landing page analytics
- Spam identification
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
Email marketing
predictive model integrations
PFL
predictive model integrations
PFL
Enterprise level product
24/7 support
easy integrations
24/7 support
easy integrations
More than 5 million
Adobe Marketo Engage Feature Ratings
Learnings & Advice
We were able to centralize a lot of processes
center of excellence also helps us control key operational campaigns with ease
center of excellence also helps us control key operational campaigns with ease
Predictive lead scoring
iframing forms in 3rd party sites
iframing forms in 3rd party sites
Go through Marketo docs
Pay close attention to SFDC sync fields and sync health
Maintain list health
Pay close attention to SFDC sync fields and sync health
Maintain list health
Community is supported by a lot of genius people. It is my goto place for any question
Create QA processes for campaigns
Manage system and sync health
Focus on creating central processes for leads. Avoid multiple triggers
Manage system and sync health
Focus on creating central processes for leads. Avoid multiple triggers
Using Marketo's core features
- Channels
- Programs
- Email Templates
- Forms
- Landing Pages
- Smart Campaigns
- Lead Scoring
- Lead Sourcing
- Segmentation
- Lead Nurture
- Reporting/Analytics
- Tokens
- Segmentation
- API
- Engagement Program
Velocity script
Velocity script
sfdc sync health monitoring
Error debugging
sfdc sync health monitoring
Error debugging
Engagement programs
Easy User interface
Easy User interface
Tokens
Program templates
Central campaigns
Program templates
Central campaigns
Integrating Marketo
- Drift
- Cvent
- Folloze
- PFL
- LinkedIn
- Facebook
A lot of put of box features
Great potential of customization
Great potential of customization
- Splunk
- API (e.g. SOAP or REST)
- ETL tools
Webhooks
Check permissions and role of integration user
Make sure dupes are not created
Make sure dupes are not created