Marketo for Marketers
Updated August 22, 2019

Marketo for Marketers

Gunjan Batra | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Marketo

Marketo is the centerpiece of our Martech stack. We use Marketo to nurture, score and route the leads.

Pros:
1. Easy to use and operate
2. Design studio work does not require much HTML experience
3. Tokens, segmentation, snippets and personalization help create scalable and robust programs
4. Easy integration options and webhooks

Cons:
1. At times the campaigns take forever to execute because Marketo de-prioritizes them and puts them on the back burner
2. Smart campaigns with more than 15 flow steps take a long time to load
3. Not enough analytics
  • Easy API integration
  • Tokens and snippets
  • Email 2.0
  • Templates
  • Slow processing (Campaigns and Smart lists)
  • Not enough email and landing page analytics
  • Spam identification
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Email marketing
predictive model integrations
PFL
Enterprise level product
24/7 support
easy integrations
Marketo is a good fit for any company (big or small) who believes in following:

1. Nurturing leads
2. Identifying quality leads
3. Helping prioritize sales queue

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
7
Dynamic content
6
Ability to test dynamic content
8
Landing pages
8
A/B testing
7
Mobile optimization
7
Email deliverability reporting
6
List management
9
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
8
Event/webinar marketing
9
Social sharing and campaigns
7
Social profile integration
8
Dashboards
5
Standard reports
5
Custom reports
5
API
9
Role-based workflow & approvals
9
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Learnings & Advice

We were able to centralize a lot of processes
center of excellence also helps us control key operational campaigns with ease
Predictive lead scoring
iframing forms in 3rd party sites
Go through Marketo docs
Pay close attention to SFDC sync fields and sync health
Maintain list health
Community is supported by a lot of genius people. It is my goto place for any question
Create QA processes for campaigns
Manage system and sync health
Focus on creating central processes for leads. Avoid multiple triggers

Using Marketo's core features

  • Channels
  • Programs
  • Email Templates
  • Forms
  • Landing Pages
  • Smart Campaigns
  • Lead Scoring
  • Lead Sourcing
  • Segmentation
  • Lead Nurture
  • Reporting/Analytics
  • Tokens
  • Segmentation
  • API
  • Engagement Program
Velocity script
sfdc sync health monitoring
Error debugging
Engagement programs
Easy User interface
Tokens
Program templates
Central campaigns

Integrating Marketo

  • Drift
  • Cvent
  • Folloze
  • PFL
  • LinkedIn
  • Facebook
A lot of put of box features
Great potential of customization
  • API (e.g. SOAP or REST)
  • ETL tools
Webhooks
Check permissions and role of integration user
Make sure dupes are not created