Need to Hire a Consultant - Too Big a Eat!
May 02, 2018

Need to Hire a Consultant - Too Big a Eat!

Brian Tong | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Marketo

Used across entire organization. It addresses Compliance infrastructure for email and provides analytics.

Pros

  • Provides power IF you know how to use it
  • Provides analytics IF you know how to use it
  • Can better manage attribution IF you know how to use it

Cons

  • Filters and Triggers - unless you're a data scientist, this is not intuitive
  • Needs better pre-built campaigns, flows and programs - saw a demo of Jeto at MKTGNation...that's what more of the Marketo front end should be like for people who aren't focused on the depths of CRM.
I would say ONLY buy it if you have the right staff/person that are really into how to manage a deep dive into email marketing and so on. It's well suited for people who have THINGS to sell but not so much services....much less financial advice.

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