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Marketo is Great!
Updated August 21, 2019

Marketo is Great!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization

Overall Satisfaction with Marketo

Just by Marketing, but we are enhancing other departments and incorporating their outsourced emails and beginning to create them in Marketo, in addition to marketing and promotional emails.
  • Always working to improve the system and enhance features
  • Pretty good support team and able to help in various ways
  • I'd like to see more email (mobile responsive) templates and better editor usability especially for email, but also landing pages.
  • I would like to see more ways B2C companies can think outside the box and implement new things such as we see with B2B capabilities and launch point partners.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
  • Other
Gain new business and engages current members by offering products that suit their needs.
I have not used any other email platform.
100,000 to 250,000
Both
Great tool if you are looking to do more than just one and done emails. Marketo is a robust tool and provides various integrations that tie into other digital platforms to enhance your automated email/web personalization programs

Adobe Marketo Engage Feature Ratings

6.7
WYSIWYG email editor
4
Dynamic content
7
Ability to test dynamic content
4
Landing pages
2
A/B testing
6
Mobile optimization
9
Email deliverability reporting
10
List management
9
Triggered drip sequences
9
8.0
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
8
9.0
Event/webinar marketing
9
3.0
Social profile integration
3
8.0
Dashboards
8
Standard reports
8
Custom reports
8
7.0
API
8
Role-based workflow & approvals
6
Customizability
7

Learnings & Advice

Creating over 400 email programs and automating behavioral and mass recurring campaigns.
Automatically allowing a member to accept their pre approved offer in email.
Learn custom objects in order to best leverage your data!
Other people struggle too.... help is there!
Too many to tell! But you can get really smart with you smart lists and how you execute campaigns.

Using Marketo's core features

  • Channels
  • Programs
  • Email Templates
  • Forms
  • Landing Pages
  • Smart Campaigns
  • Lead Scoring
  • Lead Sourcing
  • Segmentation
  • Lead Nurture
  • Reporting/Analytics
  • Smart lists - gave me the ability to learn more about the data in our company and how to best leverage that data
  • Forms - ability to automate a ton of campaigns for our stakeholders and gather more information about our members and prospects
  • channels and progression statuses - I was able to implement better reporting with this information
Channels - I created them when I first got in my position but I didn’t understand them until many months later and had to revert a lot of progression statuses after revamping our channels
Understanding how to run a Birthday or anniversary campaign.
Not sure
Smart lists, static lists, program structure, api’s