Overall Satisfaction with Marketo
We use Marketo in our Marketing Operations department to send e-blasts, create engagement programs, see emails analytics, and segment audiences. It helps us create these programs in an organized fashion with their intuitive design and helpful community.
- Marketo is great at segmenting audiences. We are able to segment our audiences in a timely manner to create more targeted campaigns.
- Provides great email templates for our e-blasts
- Tokens in emails make the building process quick and easy
- The insights to email performance is very limited
We have not evaluated any other products since I have been at the company.