Marketo Review
May 08, 2018

Marketo Review

Katlin Haunsperger | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Marketo

We use Marketo in our Marketing Operations department to send e-blasts, create engagement programs, see emails analytics, and segment audiences. It helps us create these programs in an organized fashion with their intuitive design and helpful community.

Pros

  • Marketo is great at segmenting audiences. We are able to segment our audiences in a timely manner to create more targeted campaigns.
  • Provides great email templates for our e-blasts
  • Tokens in emails make the building process quick and easy

Cons

  • The insights to email performance is very limited
We have not evaluated any other products since I have been at the company.
It's great for email creation, engagement programs, and segmentation but could use improvement in the email analytics side of things.

Comments

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