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Marketo Review
Updated November 13, 2018

Marketo Review

George Hoffmann | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Marketo

Marketo is being used as a lead gen tool and an email communication tool.

Marketo hosts all of our forms, handles our lead routing and lead scoring, and executes all of our email communications to prospects, brands and members.
  • Marketo is great for nurturing prospects. Setting up streams and targeting is made very intuitive.
  • Great for lead gen. Marketo hosts all of your lead gen forms and has an incredible API with Salesforce that allows you do be very versatile when syncing and routing leads.
  • Marketo support is not good and the account managers are very unskilled.
  • Marketo announces new products and then never releases them.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Make the opt-in to sales touch as efficient as possible.

Streamline customer communications and communicate on a massive scale. Track customer and prospect engagement and fire automation based on that engagement.
25,000 to 100,000
B2B
Well suited for a business doing massive amounts of communication and complicated lead generation and routing.

Well suited for a business with a very defined sales process.

Not good for a business who does not have a well-defined sales process and does not rely on lead gen.

Adobe Marketo Engage Feature Ratings

6.8
WYSIWYG email editor
3
Dynamic content
7
Ability to test dynamic content
7
Landing pages
4
A/B testing
5
Mobile optimization
7
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
9.5
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
10
6.0
Calendaring
6
Event/webinar marketing
6
5.0
Social sharing and campaigns
5
Social profile integration
5
8.0
Dashboards
8
Standard reports
8
Custom reports
8
9.8
API
10
Role-based workflow & approvals
10
Customizability
9
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo's core features

  • Programs
  • Email Templates
  • Forms
  • Landing Pages
  • Smart Campaigns
  • Lead Scoring
  • Lead Nurture