1. Home
  2. Marketing Automation Software
  3. Adobe Marketo Engage Reviews
  4. User Review of Adobe Marketo Engage
A Powerful Marketing Automation Tool
Updated November 10, 2018

A Powerful Marketing Automation Tool

Fabrizio Rongo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Marketo

Marketo is used mostly by Corporate marketing, field marketing and marketing operation. It helps us to create demand generation activities and measure the impact on the company ROI.
  • Marketo is the best of the best. From prospects to customers, lead routing to triggered activities
  • Marketo smart list are a great way to achieve optimal segmentation
  • It support a lot of integration and Salesforce integration is a plus
  • Sync data can be slow if they are a lot of data to be processed
  • Marketing analytics required a bit of work around to get all your data necessary for reporting
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
1 to 5 million
Both
I would suggest marketo to be used by medium and corporate businesses

Adobe Marketo Engage Feature Ratings

7.6
WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
6
Landing pages
6
A/B testing
8
Mobile optimization
7
Email deliverability reporting
8
List management
9
Triggered drip sequences
9
7.3
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
5
Automated sales alerts and tasks
8
7.0
Calendaring
7
Event/webinar marketing
7
5.5
Social sharing and campaigns
6
Social profile integration
5
7.0
Dashboards
6
Standard reports
8
Custom reports
7
6.3
API
7
Role-based workflow & approvals
7
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
3
Integration with SugarCRM
3

Using Marketo's core features

  • Channels
  • Programs
  • Email Templates
  • Forms
  • Landing Pages
  • Smart Campaigns
  • Lead Scoring
  • Lead Sourcing
  • Segmentation
  • Lead Nurture
  • Reporting/Analytics
  • Nurturing programs helped us to target different segments with the right content and the ability to automate marketing programs.
  • Email insights / the reports with dashboards helped us to get a quick overview on the email program performance and the ability to have summary to put in our internal presentations
  • The new Marketo sky interface looks amazing and improved our user experience.
I wish I could have leraned sooner the potential of nurturing programs.
Yes the content and user experience around marketing subscription centre and the best way to deploy it.
Marketo has the ability to be a software ready to be scalable for all type of processes and business needs the analytics function alongside the target and segmentation features are top notch.
Programs helped me to stay organised - all the campaign assets and analytics in one place