Marketo is great for companies looking for robust marketing capabilities

Marketo is used by our marketing and operations department to send emails to prospects and customers, qualify leads, and build or brand. Our different departments use Marketo differently, with marketing typically doing nurture programs and operations sending one-time emails.

I've had a lot of success with complex email campaigns. Marketo allows you to setup smart campaigns you can use to set rules to send emails based on the criteria you setup. Marketo also integrates with Salesforce and other popular CRMs making it easy to send emails when needed, and to avoid sending emails when you don't want to send them.

We use Marketo send mass emails for our sales reps, similar to using word and mail merge. This saves them a lot of time. there are many times they are sending the same message to hundreds of prospects. Marketo allows us to set up a campaign to send these on their behalf based on trigger rules so the timing is what we want.

Marketo has a lot of functionality. I've found that it's good to focus on learning a couple of key aspects really well, rather than trying to be an expert on the whole system. If you get good at the parts you use the most you can always use the help center or reach out to the community for support on those parts you need help with.

There are often times many ways you can accomplish the same task. When you ask for help on the community you may get several different answers. It's helpful to get different perspectives so you can determine which method best aligns with you. I recommend using the community to get to know power users who can be a great resource when you need it and have time to wait for a community response.

I recommend you take the time to learn a few key skills in Marketo, that you will use regularly. For me that was learning how triggers work with smart campaigns so that I can build complex marketing programs. We have a landing page expert in our organization, and an expert on managing our database. It will take too long for one person to learn it all. If you are new to Marketo find ways to share the responsibility of learning with others on your team.