Marketo Customer Experience
March 29, 2019
Marketo Customer Experience
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Web Personalization
- Marketo ContentAI
Overall Satisfaction with Marketo
We use Marketo only in the marketing department to send out external emails to our customers. We use it mainly for product promotions, events, and for new contacts to create an account with us. Doing this helps new and existing customers understand what we truly do and what we have to offer them. We nurture them and help them find what they are looking for. Since we thousands of products in the semiconductor business, it can get a little messy for customers at times.
- A/B testing: We sometimes think that what we think is right is right, and that customers think like us too. A/B testing proved us wrong. This is an awesome tool to have.
- Web Personalization: This tool has been helpful for us. We are able to segment our audience and focus on them by personalizing their interests and preferences. This has opened a door for our company.
- Customer relationships: We truly value our Marketo reps. They make sure they take care of our needs at all times, whether big or small. This is a HUGE strength for Marketo, because not all organizations have this. Also having the Marketo Community has been a huge help for us to be able to ask questions, and at the same time help other users figure things out!
- Loading time: I tend to wait for Marketo to load each time I take action. For instance, cloning a campaign or approving an email.
- Error messages: I have this pop-up message saying that I have an error, but there really is no error as far as I can see. It happens at random times too.
- Marketo Support Chat: The support chat user interface has been changed. It used to be a chat window that connected me to the same people (good relationships!), now it opens this plain text window and it takes forever to connect to a specialist. We would also get disconnected most of the time. It sometimes takes minutes to reconnect. If not, I have to re-open a support chat again.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
- Other
In general, we have been using Marketo to promote our brand and products. We have also been creating a bunch of emails and forms for events, such as seminars and tradeshows. Our end-goal, really, is to increase revenue, but currently we are concentrating on telling the world about what we do, what we offer, and how we can help them achieve their goals.
I have actually only used Marketo for automation. It's been great and I will continue to be a fan.
100,000 to 250,000