There are better options.
May 30, 2019

There are better options.

Meredith Lea Barber | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Marketo

It was being used between Sales and Marketing to track leads and manage campaigns.
  • It had ready-to-go templates.
  • Campaigns were easy to set up.
  • Adding your own branding to landing pages often breaks the template.
  • Terrible designs on their email templates and landing pages.
  • Updating a template was not universal.
  • Product Launches
  • Upsell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
We were trying to make more money and keep track of leads as we passed them off to our sales team. We wanted to make it as easy as possible for everyone to be on the same page. We were trying to get people into our free trial so we could get them into the process of testing the product and possibly advancing to the product that served their nonprofit the best.
I have used both Pardot and Hubspot. The user interface alone is a thousand times better. They both were super easy to use and intuitive. If we had a problem their customer service actually was helpful and knew how to use the product. Every time we had a problem with Marketo, nobody was able to help.
It was not user-friendly at all. It was very difficult to find anything within their design studio. We often lost a lot of leads in the funnel because Marketo has a ton of glitches. It would store them in a different location and then flood the leads months later. Our numbers and reports were consistently incorrect.

Marketo Feature Ratings

WYSIWYG email editor
1
Dynamic content
1
Ability to test dynamic content
1
Landing pages
1
A/B testing
1
Mobile optimization
1
Email deliverability reporting
1
List management
1
Triggered drip sequences
1
Lead nurturing
1
Lead scoring and grading
1
Data quality management
1
Automated sales alerts and tasks
1
Calendaring
1
Event/webinar marketing
1
Social sharing and campaigns
1
Social profile integration
1
Dashboards
1
Standard reports
1
Custom reports
1
API
1
Role-based workflow & approvals
1
Customizability
1
Integration with Salesforce.com
1
Integration with Microsoft Dynamics CRM
1
Integration with SugarCRM
1