I love it and hate it the same time.
August 05, 2021
I love it and hate it the same time.
Score 5 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Web Personalization
Overall Satisfaction with Marketo
We use Marketo to build landing pages that generate lead. Potentially everyone was able to use it. A manager who needs a slightly different landing page was able to choose a template, adjust the content and publish it. Really nice workflow, without using any external resources, creating tickets, waiting for those to be done, and playing a task ping-pong during QA. "Bumdone".
- Give power to marketers to create a landing page or a form based on predefined templates
- Dev free approach
- Reusable templates with control version
- UI!!
- Version control
- Lead Management
- Prospecting / New Business
The goal was to generate leads by creating a customised landing page for each "keyword". When we did that in our previous system, the boss came to ask for a few small adjustments. Every change took 2-3 mins, but if we multiply that for about 200 pages it takes someone a day. Then the boss came again, as he forgot to mention [additional changes]. The moment we switched from the old to Marketo, the changes can be done on the template that could be used on all pages. Such a game changer.
Bad UI, good everything else. If your company must have a lots of similar pages, then Marketo is for you. If you just need a few landing pages, where every page will be different, then probably all you need is a different system.
Less than 10,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes