Item: Adobe Marketo Engage
Rating: 8
Author: Ryan Mercer

Use Cases and Deployment Scope

We use Marketo primarily as our lead database for marketing efforts and for all of our marketing automation. It helps us consolidate and separate important marketing initiatives from our CRM to allow for more on list building lead generation without having to clutter our salesforce instance, which is extremely important for our sales and customer success teams.

Pros and Cons

Lead organization
Campaign Automation
Lead Scoring

Reporting
User Experience

Using Marketo to Support Sales Goals

Product Launches
Lead Management
Prospecting / New Business

All of our inbound lead growth is captured through marketo. It is at the crux of our revenue funnel and through it's vast automation and lead scoring, it paves the way for all of our qualified lead handoff to our sales team. In addition to that too, it has all of our email flywheels for lead nurture.

Alternatives Considered

I used pardot and hubspot for email/marketing automation and although i'd argue that hubspot is a lot easier to teach, neither of them are as flexible as Marketo. For companies that have very specific needs for complex triggers and want to integrate a bunch of tools into thir marketing automation, Marketo is THE solution.

Number of Contacts (List Size)

100,000 to 250,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Likelihood to Recommend

For out-of-the-box flexibility and customization, Marketo takes the cake. I've successfully implemented a myriad of complex programs that were necessary for specific marketing needs in our instance with plenty of flexibility to our complex tech stack. If you find yourself restricted by the capabilities of your marketing automation or CRM, Marketo has the right solution for you.

Marketo is THE customizable marketing automation solution

Modules Used

Overall Satisfaction with Marketo