Great B2B tool for marketers
February 25, 2020
Great B2B tool for marketers
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
- Marketo Web Personalization
Overall Satisfaction with Marketo
We are using Marketo globally in our team. What is great is our regional marketers have the autonomy to create their own campaigns, but we can keep the approval at the corporate level for regions with a lower maturity to ensure brand guidelines are respected. This accelerates our delivery process since not all of the campaigns need to be created by us anymore.
- The community is very strong. If we run into an issue or are not sure how we can set up a program following best practices, an easy search on the community will usually give us the answer.
- The email editor is quite flexible and easy to use. People without any HTML knowledge can create their own email.
- The platform is strong for nurturing and scoring programs.
- The analytics functionalities could be stronger.
- We would like to be able to give permission on a folder level. This way we can give full permission for some internal teams to send their emails internally, but they wouldn't be able to activate any of the external campaigns.
- API integration with PowerBI is not working properly
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
Some of the goals that we have is driving awareness towards new products. Marketo allows us to develop full campaigns targetting our customers or leads that fit criteria for these specific campaigns. We leverage integrations like LinkedIn and Facebook lead gen to have form fills directly from the social platforms and add them in the proper nurturing programs in Marketo.
100,000 to 250,000