Item: Adobe Marketo Engage
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We use Marketo for our email campaigns on a regular basis in all of our regions globally. It is used thoroughly within the Marketing department (from Marketing Ops, to Field Marketing, to Demand Generation, etc.), and on occasion by the Sales team. It fulfills our need to reach out to our database, generate leads, and create easy-to-use and easy-to-create web pages.

Pros and Cons

Great online community--it is informative and well-organized.
Great marketing--all emails look professional and engaging.
Great interface--easy to learn and use.

Buggy--I always receive error messages.
Slow interface--it takes a while to load.
Better way to track/monitor open rates/click through rates. More visual results for email campaigns! No more ugly spreadsheets.

Return on Investment

Faster Lead Conversion
More Engagement from Customers

Number of Contacts (List Size)

100,000 to 250,000

Likelihood to Renew

Because our team has learned how to use it well (to varying degrees) and its already so ingrained within our company. It constantly evolves, which is good, and we hope to evolve with it.

Likelihood to Recommend

It is definitely my vendor of choice for marketing automation, because of its ease of use, cleanliness, and innovation. It is suited for marketing teams that require hands on work by a larger number of people, because it is easy to learn (though harder to truly master). You should ask yourself--do I want a sophisticated software that can do simple well, but scale to greater things? Or would I prefer just pure simplicity. Sometimes, complexity isn't necessary.

Marketo--Both Simple and Sophisticated

Software Version

Modules Used

Overall Satisfaction with Marketo Marketing Automation