Marketo--Both Simple and Sophisticated
Updated February 25, 2020

Marketo--Both Simple and Sophisticated

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo Marketing Automation

We use Marketo for our email campaigns on a regular basis in all of our regions globally. It is used thoroughly within the Marketing department (from Marketing Ops, to Field Marketing, to Demand Generation, etc.), and on occasion by the Sales team. It fulfills our need to reach out to our database, generate leads, and create easy-to-use and easy-to-create web pages.

Pros

  • Great online community--it is informative and well-organized.
  • Great marketing--all emails look professional and engaging.
  • Great interface--easy to learn and use.

Cons

  • Buggy--I always receive error messages.
  • Slow interface--it takes a while to load.
  • Better way to track/monitor open rates/click through rates. More visual results for email campaigns! No more ugly spreadsheets.
  • Faster Lead Conversion
  • More Engagement from Customers
100,000 to 250,000
Because our team has learned how to use it well (to varying degrees) and its already so ingrained within our company. It constantly evolves, which is good, and we hope to evolve with it.
It is definitely my vendor of choice for marketing automation, because of its ease of use, cleanliness, and innovation. It is suited for marketing teams that require hands on work by a larger number of people, because it is easy to learn (though harder to truly master). You should ask yourself--do I want a sophisticated software that can do simple well, but scale to greater things? Or would I prefer just pure simplicity. Sometimes, complexity isn't necessary.

Adobe Marketo Engage Feature Ratings

8.0
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
7
Landing pages
9
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
8
7.3
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
5
8.0
Calendaring
8
Event/webinar marketing
8
8.0
Social sharing and campaigns
8
Social profile integration
8
6.0
Dashboards
6
Standard reports
6
Custom reports
6
8.2
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
9

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