Excellent if you have SFDC
March 29, 2020
Excellent if you have SFDC
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
Overall Satisfaction with Marketo
Our Marketing Department uses it, and my department uses it for one of our product demo environments.
- Modular elements to campaigns.
- Easy integration to external services.
- Managing campaign members isn't as intuitive as it could be.
- When using filters the multiple value selection isn't as user friendly as other applications (for instance, when compared to SFDC).
- Upsell
- Cross-Sell
- Lead Management
Marketo's smart campaign flows and streams are great for segmenting by persona (we use Leadspace's enrichment/scoring webhook natively in Marketo). Once segmented properly, we use streams to send relevant messages out to our inbound leads, as well as existing customers for cross-sell/upsell based on product interest (gathered from web traffic data and third party intent).
We've also used both Hubspot and Eloqua, but Marketo's SFDC integration made it the clear choice for our Marketing Department.
100,000 to 250,000