Thumbs Down for Marketo
Updated April 13, 2020

Thumbs Down for Marketo

Anonymous | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is used to capture leads from our company website. It is also integrated with our webinar tool for registration, and email confirmation. It is used by our entire marketing team. It is currently the company's marketing lead generation tool, and integrates with our Salesforce CRM.

Pros

  • Sync with Salesforce is a nifty feature.
  • Built for a large database of leads.
  • Nice to see information about inferred leads who visit the website.

Cons

  • Overly complex.
  • Slow and clunky. Cumbersome to use. Often see a spinning icon as it processes simple requests.
  • Not a good user interface.
Likely to move away from Marketo
100,000 to 250,000
Both
I do not recommend Marketo based on its poorly designed user interface, and slow response rate. The application is slow, and cumbersome to use. I often see a spinning icon as it processes simple requests, or when clicking from module to module. It could use a good overhaul. It's better suited for a large enterprise organization like IBM.

Adobe Marketo Engage Feature Ratings

3.4
WYSIWYG email editor
5
Dynamic content
2
Ability to test dynamic content
3
Landing pages
5
A/B testing
5
Mobile optimization
2
Email deliverability reporting
5
List management
1
Triggered drip sequences
3
2.0
Lead nurturing automation
2
Lead scoring and grading
3
Data quality management
2
Automated sales alerts and tasks
1
1.0
Calendaring
1
Event/webinar marketing
1
1.0
Social sharing and campaigns
1
Social profile integration
1
1.0
Dashboards
1
Standard reports
1
Custom reports
1
1.7
API
1
Role-based workflow & approvals
1
Customizability
1
Integration with Salesforce.com
5
Integration with Microsoft Dynamics CRM
1
Integration with SugarCRM
1

Using Marketo

  • Marketing Automation
Salesforce.com, Salesforce Lightning Platform (formerly Salesforce App Cloud)
  • We have yet to see a good report from Marketo.
  • Would like to see some solid results from all the marketing campaigns.
  • No proof of ROI to date at this point.

Marketo Support

I only had to contact support one time, and I did get a fair response. It took about an hour to get a call back. I left a voicemail, and emailed, and received a response the same afternoon.
ProsCons
Quick Resolution
Knowledgeable team
Problems get solved
Poor followup
Slow Initial Response
No - No reason to pay Marketo extra money for their software.
I needed a password reset, and they responded in a timely fashion.

Using Marketo

The user interface is not user friendly. There are icons that are in the interface that have no hover definitions, so users do not know what the icons are for.
ProsCons
Like to use
Technical support not required
Unnecessarily complex
Difficult to use
Inconsistent
Slow to learn
Cumbersome
  • Importing was fairly easy.
  • Syncing with SFDC
  • Designing landing pages.
  • Navigating the entire application.
  • Too overly complex.
  • Not a friendly, easy-to-use user interface.

Comments

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