Great Marketing Automation Platform
Updated January 28, 2021
Great Marketing Automation Platform
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Ad Bridge
Overall Satisfaction with Marketo
Marketo is being used by the marketing organization--two or three people on the marketing team (mainly in demand generation) use it almost every day to create emails. The marketing operations team 'owns' the Marketo platform but does not use it to build emails. Marketo allows us to send email communications to tens of thousands of people in our database.
- Easy to create marketing automation programs
- Can scale as the business grows
- Integrates well with SalesForce
- UI is not that nice, but it's getting better
- The email editor isn't that easy to use
- Marketo sometimes doesn't work well in some browsers (like Chrome)
- Product Launches
- Lead Management
- Other
We are sending emails to our prospects and customers for new product launches, our nurture flows, marketing campaigns, and other announcements. We're trying to educate the audience on automation, specifically on the Tray Platform.
25,000 to 100,000