Item: Adobe Marketo Engage
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

It is being used by our marketing department. It gives us insight into our leads. It's a great tool with awesome features and easy to use. We found it very user friendly and easy to navigate.

Pros and Cons

Lead management
Lead nurturing
Email marketing

Poor customer service
Confusing pricing

Using Marketo to Support Sales Goals

Upsell
Customer Service
Lead Management
Prospecting / New Business

Increase sales, lead management, and new business.

Alternatives Considered

Pardot and Outreach

We like Marketo functionality and features better. Outreach can be confusing at times and we didn't like Pardot.

Number of Contacts (List Size)

Less than 10,000

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Likelihood to Recommend

Marketo is well suited for us and our marketing team because we are a small company, it gives us the ability to manage our email marketing and leads.

Keto to your Market: Marketo is the way to go!

Modules Used

Overall Satisfaction with Marketo