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Marketo has been a game changer in our marketing department!
July 27, 2021

Marketo has been a game changer in our marketing department!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo ContentAI
  • Marketo Engage

Overall Satisfaction with Marketo

  • Marketo integrates with Salesforce so we can push prospects down the sales pipeline once they have been properly nurtured on the Marketo side.
  • Marketo makes creating email templates easy and allows us to be as simple or as intricate as we want to be on the backend.
  • Marketo provides awesome insights and recommendations
  • Marketo has a pretty steep learning curve when getting started. Because it is such an intricate platform with so many capabilities, it can be a bit overwhelming at the start.
  • It is not the most visually appealing platform and looks a bit outdated, despite its very up to date functionality.
  • It is easy to get disorganized because of the layout.
  • Product Launches
  • Upsell
  • Lead Management
  • Prospecting / New Business
We use it for both customer communication and prospecting/new business. We also use it for lead management and lead nurturing for MQLs and SQLs. Marketo facilitates the necessary avenues to help us accomplish both our department and company goals.
100,000 to 250,000
B2B
In our marketing department, we rely super heavily on Marketo's capabilities in almost everything we do. From creating emails to uploading new audiences and making sure the proper routing is in place, Marketo helps with it all. We made the switch to Marketo from Pardot about 2 years ago and it has been a wonderful experience so far. The capabilities available to us through Marketo have helped give us the tools we need to accomplish our marketing goals. The integration with Salesforce is great and has streamlined our marketing to sales process in a big way. I also really enjoy the possibilities available for lead scoring. If you are looking for a simple platform that will just provide you the basics, I don't think this is the platform for you. I am ranking it at an 8 because it can be somewhat hard to navigate and it looks outdated compared to other platforms, but if those two things were updated it would be a 10/10 no question!

Adobe Marketo Engage Feature Ratings

8.8
WYSIWYG email editor
Not Rated
Dynamic content
8
Ability to test dynamic content
8
Landing pages
Not Rated
A/B testing
10
Mobile optimization
Not Rated
Email deliverability reporting
8
List management
10
Triggered drip sequences
9
8.8
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
8
8.0
Calendaring
8
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
8.0
Dashboards
8
Standard reports
8
Custom reports
Not Rated
8.5
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated