Item: Adobe Marketo Engage
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

Our department uses Adobe Marketo Engage all the time. It's a great tool and very helpful for us in marketing. We use it for creating a report like leads and contacts. We're checking leads and contacts that attended a specific event; cloning a program or campaign is easy to do in Adobe Marketo Engage and also exporting a report.

Pros and Cons

Creation of reports
Lead management
User friendly
Customer service

Loading slowly
User interface
Losing of data sometimes

Using Marketo to Support Sales Goals

Lead Management
Other

Number of Contacts (List Size)

10,000 to 25,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

We are using Adobe Marketo Engage every time, and it helps us in a lot of ways right now. What I really want in this platform is that we can use it in building reports, checking leads and contacts, and the events/channels can also be checked easily under marketing activities. So, for now, the only scenario that can be improved for me is the user interface and the time of loading when going to another folder.

Adobe Marketo Engage Review

Modules Used

Overall Satisfaction with Adobe Marketo Engage