Marketo does the job well, just make sure you put in time to learn it.
Updated April 10, 2015
Marketo does the job well, just make sure you put in time to learn it.
Score 8 out of 10
Vetted Review
Verified User
Software Version
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Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Revenue Cycle Analytics
Overall Satisfaction with Marketo Marketing Automation
Using it for email, landing page and image hosting. Syncs with SFDC and is able to equip the sales team via Marketo Sales Insight which has enabled them to automate/standardized communication.
- Easy to learn
- Constantly improving
- Mass changes in your database are easy
- Provides extra information with leads that allow sale use their time wisely.
- The approval process of landing pages allows for planning ahead for timely campaigns
- Use to lag often. It has been better as of late.
- Would love to see more responsive capabilities which I hear is coming soon.
- I would like RCAto integrate better and have better resources on the community - especially on building out your Modeler.
- Positive - We've been able to easily remove pages that weren't converting in test groups
- Email stats are easy to access and interpret.
- Segmentation allows for communication to be more efficient
- Lead Scoring allows for sales team to prioritize and use outbound calling time wisely.