Marketo does the job well, just make sure you put in time to learn it.
Lyssette Gonzalez | TrustRadius Reviewer
Updated April 10, 2015

Marketo does the job well, just make sure you put in time to learn it.

Score 8 out of 10
Vetted Review
Verified User
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Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo Marketing Automation

Using it for email, landing page and image hosting. Syncs with SFDC and is able to equip the sales team via Marketo Sales Insight which has enabled them to automate/standardized communication.
  • Easy to learn
  • Constantly improving
  • Mass changes in your database are easy
  • Provides extra information with leads that allow sale use their time wisely.
  • The approval process of landing pages allows for planning ahead for timely campaigns
  • Use to lag often. It has been better as of late.
  • Would love to see more responsive capabilities which I hear is coming soon.
  • I would like RCAto integrate better and have better resources on the community - especially on building out your Modeler.
  • Positive - We've been able to easily remove pages that weren't converting in test groups
  • Email stats are easy to access and interpret.
  • Segmentation allows for communication to be more efficient
  • Lead Scoring allows for sales team to prioritize and use outbound calling time wisely.
It is a very sticky product but overall it is working well. It is great for our team because it allows our team to stay small yet scale our message to Salesforce easily and consistently.
Marketo can be used from small to enterprise businesses. Pricing scales with the business. You should have somewhat tech savvy users that sign up for training and user summits.

Marketo Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
9
Landing pages
9
A/B testing
9
Mobile optimization
10
Email deliverability reporting
10
List management
10
Lead nurturing
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
10
Social sharing and campaigns
9
Social profile integration
9
Dashboards
8
Standard reports
8
Custom reports
8
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated