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Marketo Rocks!!!
April 13, 2015

Marketo Rocks!!!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Spark

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Adobe Marketo Engage

Marketo is being used across all of marketing and with sales via Sales Insight. It allows us to gain real l-time data to make better and more informed decisions on our marketing campaigns and approach.
  • Ease of use
  • Variety of integration partners
  • Lead management
  • RCE reporting is slow
  • Program search function is wonky...consistently doesn't work
  • Eloqua,aprimo
No contest. Eloqua is difficult to use and Aprimo is lacking in functionality.
1 to 5 million
What partners will you need to make sure can integrate? What's the on boarding process and timline?

Adobe Marketo Engage Feature Ratings

9.0
WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
7
Landing pages
10
Email deliverability reporting
10
List management
10
9.3
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
9
10.0
Event/webinar marketing
10
Social Media Marketing ()
Not Rated
6.3
Dashboards
6
Standard reports
8
Custom reports
5
9.3
API
10
Role-based workflow & approvals
10
Customizability
8
Integration with Salesforce.com
9

Using Adobe Marketo Engage

Since moving to Marketo we have achieved more in two years than ever even fathomable. Couldn't be happier and no reason to look back or change.
  • Increased marketing contribution to pipe
  • Marketing over performing every quarter
  • Faster lead conversion
  • Better data and more informed decion making