Item: Oracle Marketing
Rating: 7
Author: Verified User

Overall Satisfaction with Oracle Eloqua

Pros and Cons

Pros

We selected Eloqua for marketing automation in 2008 because of its flexibility in supporting lead nurturing programs. At that time, it was one of the few marketing automation systems that really enabled automation of lead nurturing with some sophistication, and the system was able to handle the volumes that we were producing.

Cons

My biggest complaint with Eloqua through 2010 was that it did not provide real time integration into SFDC. There was a lag time of somewhere between 45 and 90 minutes to update lead records. This problem may have been fixed by now. I would look for a realtime integration with SFDC in a marketing automation system today.

Return on Investment

The ROI from Eloqua came from our much improved email campaign results (as measured by revenue derived from email programs), both in normal email campaign activity and through lead nurturing.

During the time that we used Eloqua from 2008 through 2010, I found the management team there to be extremely responsive to our needs. We greatly appreciated that level of customer service, and I hope that they are able to continue their customer focus as part of Oracle.

Using Oracle Eloqua

Likelihood to Renew

I would consider Eloqua in future selection processes although I would have some concerns about both product roadmap, cost and responsiveness to a small company's needs now that Eloqua is part of a much larger organization. For a small to mid-size high tech company, I would be more likely to consider some of the more recent marketing automation systems like Marketo or Act-On that may be a bit easier to use and less costly.

Comments

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Salesforce sync not real time.

Software Version