Trusted testing and optimisation
June 24, 2014

Trusted testing and optimisation

Luke Underwood | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Maxymiser

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

To drive improvements in user experience as part of our larger strategy to continuously upgrade and optimise our online guest experience.

Pros

  • Campaign planning
  • Account management
  • Managed service solution

Cons

  • Multiple campaigns linked to the booking flow.
  • Decreased cart abandonment
  • Decreased bounce rate
Maxymiser's managed service seemed like the best fit for our organisation.
It is ideally suited for those marketing/digital teams that do not have in-house resources to implement A/B split or A/B/V testing.

Using Oracle CX Marketing (formerly Oracle Marketing Cloud)

Successful implementation of multiple campaigns that are driving strategic improvements across our metrics set.

Comments

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