TrustRadius
Optimizely is a website optimization platform, providing A/B and multivariate testing. It enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic and gather immediate results.https://media.trustradius.com/product-logos/PJ/xR/9ITXLXGFX53G.PNGOptimizely for marketersOptimizely has been used by the marketing department for 6+ years. A/B testing with Optimizely helps us make changes after we've tested impact with our site visitors. We've also used Optimizely as a quick fix for any site issues when resolving through developer resources will be too cumbersome.,Simple technical interface that allows for marketing-centric A/B testing, it pulls the power of experimentation back into Marketing's wheelhouse. Excellent support resources: It's easy to get customer support on the phone and they're fully equipped to resolve issues. Great training and certification resources.,Limited visibility to product roadmap and ability to influence that roadmap. Mandatory transition to new platform with no access to previous testing was inconvenient (2018). Creating swim-lane testing for tests with the same conversion metric is a bit cumbersome.,10,Simplicity and ease of use has improved test agility, enabling us to test often! Experimentation has provided significant impact on our conversions and conversion rates.,9,10,Optimizely can be a one-stop-shop for designing, implementing and analyzing simple tests. As test complexity rises the ability to perform more detailed analysis to include additional details such as the number of pages visited, average time per visit, and bounce rate by variation requires integration with a 3rd party analytics tool. Fortunately, integrations with Optimizely are pretty straight-forward making an analytics integration fairly simple.,The wonder of OptimizelyOptimizely is currently being used for our CRO programme to run A/B testing as well as smaller personalisation campaigns. This currently sits solely within the product team to make quick front end changes and testing. This helps to address and resolve user experience issues, styling and formatting issues as well as ensure we are testing within the right areas.,Easy to use platform with an easy to use WYSIWYG editor for non-technical people. Specific personalisation suite to enable effective use of 1:1 personalisation on landing pages. Accurate statistcal modelling to ensure confidence in results.,Assistance with on-boarding the tool as opossed to using a partner. Dedicated training on the tool for internal business users both on the development and consultancy side. Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.,10,Increase in conversion rate and an immediate ROI Ease of implementation ensuring only positive site changes are sent through to development Allowing wider business users to get involved with CRO and generate and share ideas,8,9,Optimizely has allowed multiple users from across the business to involve themselves with CRO and get a good understanding of the types of experiements we could run. As we are only in the intial stages of using the platform to its full potential the most abundant benefit Optimizely has had so far is the education piece. The online knowledge base is also very useful for sharing and educating in an easy to understand manner.,Adobe Target, Oracle Maxymiser and Monetate,Adobe Analytics, SessionCamEasy, helpful, recommendedWe use Optimizely to organize, test, and make decisions about our project ideas. Both the Marketing and Development teams can access the tool to input new ideas, and monitor ideas in testing.,The separation between idea organization (PM) and test experimentation. Clean, easily navigable interface. Integration with tools like Jira and Slack makes it easy to stay organized.,The analysis input is not obvious and requires a few too many clicks to find an update. A few UX tweaks can make a big difference - ex. in PM, you need to click a section, then click again to start typing. One click should be enough. Allow deletion of PM categories.,10,Good one-stop interface to save time on idea organization and prioritization. Winning tests have been implemented to increase ROI.,8,9,Saves time and keeps us organized by housing experiments and ideas in one place and integrating well with other tools.,JIRA Software, Tableau OnlineGreat Experimentation ToolOptimizely has allowed the marketing team to run smaller scale tests without support from the development team, but it has also worked well in larger scale testing where the dev team has had to build the test within Optimizely.,Easy element selector. Users don't need to know code to pick out certain elements. Audience inclusions and exclusions list is easy to use and straight forward. Clear reporting dashboard allows you to see the results and understand them quickly.,On some tests, it takes a while to set up metrics, e.g. redirect tests. It is hard to set up metrics for both the original page and the redirect page.,9,Testing sales page designs have been really useful for us, and the results we have seen have shown us where value sits within the site. From this, we have shifted our marketing priorities. Testing designs before we go live has been useful and in some cases stopped us from putting designs live as we saw negative results.,9,8,We have mainly used Optimizely for testing. It has been a vital piece of software in our CRO programme and will continue to be as we carry on testing. We have not yet used the personalisation tool but would love to look into this.,Google Optimize and VWO,Google Analytics, Google Data Studio, SlackIt has never been easier to begin your experimentation journey.Optimizely is currently being used across multiple teams within the business. Its main purpose is to help us improve our products by finding out from customers how our ideas perform during A/B testing. Currently, our team has been running tests weekly for over 6 months. Optimizely is a great tool which makes this process easy and painless.,User-friendly - it's super easy and intuitive to create and launch a test Fast - the app itself runs smoothly and the whole process of launching a test can be as quick as a few minutes Clear feedback - you get a detailed summary of how your test performs (be it either good or bad),Expand on the API - build on the current documentation with the aim of helping developers move tests in their own codebases,9,Time efficient - we have saved so much time from fully building features which proved not to work as a proof of concept in the A/B test. Team management - Optimizely enabled us to focus mostly on our ideas and the strategies to build these rather than investing too much time in finding out how the tool itself works.,9,9,We have saved so much time from fully building features which proved not to work as a proof of concept in the A/B test. Optimizely enabled us to focus mostly on our ideas and the strategies to build these rather than investing too much time in finding out how the tool itself works.First experience with Optimizely - What worked, What didn't...Optimizely is being used primarily with our product managers within one department. It has allowed us to use experimentation to prove our hypothesis that have directly affected change for our public facing membership webpages.,The tech support has been outstanding. The online documentation is very well written. It makes it easy for us to solve our own challenges. The analytics reporting has been very helpful for us to understand what our audience likes and dislikes.,I would have liked to use the Full Stack product, but it was just too expensive to justify its additional cost. I would have liked more control over user permissions and global controls over all experiments. Integration of third-party software was confusing at first.,8,Through our first experiment we found a nice increase in total conversion rate! Experimentation has allowed us to stay focused on the bigger direction and allow the smaller details to be left up to the experiments to decide.,6,7,Ideas that would have otherwise been discarded are now given a chance and some of those ideas turned out to be amazing.,Adobe Photoshop, Microsoft Visual Studio Code, SketchGreat tool, it can do almost anything you ask it to!We use Optimizely to do all the web site testing and optimization in the Marketing department.,Integrates with most digital marketing tools well. Library features make it easy to reuse metrics, goals, and pages. Endless ways of executing a test. Great thought leadership and training.,Being able to target analytics audiences is limiting compared to Google and Adobe products. UI looks nice but its layout a little weird IMO.,8,We find ourselves saving money by testing designs with bad CRO practices before we roll out. The tool enables any test you want to run, your ROI will vary based on effort put in.,8,8,We have room to grow in the platform with personalization and more advanced tests, the platform is designed pretty well by allowing you to do simple or complex projects based on your needs.,VWO, Google Optimize and Adobe Target,Google Analytics Premium, Drift, Ahrefs Site ExplorerGreat experimentation softwareWe use Optimizely throughout the company to deploy both AB tests as 100% fixes.,Clear UI Super customizable,To be honest I can't think of any big downside.,9,Easier to deploy fixes. Easy conditional targeting.,10,8,Not so much to be honest. We hardly use the analysis part of Optimizely as Adobe provides much more segmented insights. It's mainly used for building and running the experiments.,VWO and Google Optimize,Adobe Analytics, Google AnalyticsOptimizely is a good experimentation toolWe use it for experimentation on new product features. It is being used by more than one department and helps in understanding customer choices.,Random allocation in A/B Tests KPI Monitoring Experimentation,Version Control Traffic Allocation Insights,7,Helps run experiments that give a better understanding of better features which translate to more conversions,5,7,We have used it for experimentation and analysis across most of the experiments that we run on a day-to-day basis, and it helps us with feature selection and conversion rate optimization.,,Tableau Desktop, SQL Server Business Intelligence ManagerOptimizely: Best Bang for Your BuckOptimizely is being used across all verticals in my business. We primarily use it for testing new features and ads. But we also use it to implement quick fixes to minor issues on the site such as non-compliant text or typos until a final fix can be deployed.,Making the changes to your page is pretty simple, just click on an element and edit the code. Has great scheduling functionality. Partitioning of experiments by project makes it all run faster and is easier to organize.,Actual creation of an A/B test is confusing and difficult (like the differences between Pages vs URLs etc.). Setting up a URL Redirect Experiment is so convoluted it seems like it's not even a feature Optimizely wants you to use. Instead, it's like I'm tricking Optimizely into alternating between 2 URLs. That really needs to be cleaned up as it would be very helpful.,8,Testing new design elements for the site has brought in much more revenue after the new element won and was deployed to production. Time saved because the Tech team didn't need to deploy a feature just to test it and then have it fail, only to do another deployment to remove it. Lets product people tinker with ideas before going live.,9,8,Using Optimizely, my team ran a test to add a new design element to the site. We started it off with only 10% of overall site traffic entering the experiment and increased it as positive results came in. After we reached stat sig we verified across different segments of our site traffic and made the decision to deploy it as a permanent feature. This new feature increased our conversion rate by about 18% and our gross monthly revenue increased greatly.,Google Optimize,Google Analytics, Tableau ServerMarketing and Technology Friendly!Optimizely is being used primarily by our Digital Marketing org for testing the success of new features and components on Salesforce.com.,Tech support. Great WYSIWYG. Reliable results.,Larger footprint than IT is happy with (Slower Page Speed). Conflicts between varying running experiments and our current tech stack running. Content flash (Page loads then changes in front of user).,9,Money saved on testing feature success before implementation. Proving grounds for design ideas. Great online community and research from articles and documentation.,10,9,We're able to build features/designs outside of Optimizely and drop them into the dev tool with almost minimal effort.,ClickTale and Demandbase,Sketch, Adobe Audience Manager, Adobe Illustrator CCNext time, if there is ever a next time, don't change prices on continuing customers.We use it across 10 to 15 sites, all to test UI/UX, SEO, and conversions.,User Support: you can see that they at least try to take care of their customers. The tool was moderately useful for A/B testing with a decently friendly UX/UI.,Made the mistake of changing prices on existing customers for the same or less features. Still drags down page performance.,1,I don't know,1,9,I don't know.,Google OptimizeFront End Developer's PerspectiveIt is being used by a small team within a department primarily for A/B testing. For example, to promote user registration, we might want to test out a new feature which could be anything from a new design for the registration section or a mini-standalone application. Before rolling it out en masse, we would test this out in a limited scope to compare relative registration levels.,Can target a feature to a specific audience like desktop Chrome users only. Can do multiple layers of A/B testing. Can roll out a new design test in a matter of hours.,The webapp itself is sometimes slow to load. The code change difference is one giant string, would be easier if formatted for readability.,10,Definitely money saved from not doing a full-on implementation on some feature that turns out is not an improvement. Turnaround development time is quicker too than if we were to roll it out.,10,10,As a developer, I just implement what I'm told. I can't speak specifically to how it works from a stats perspective but certainly, the manager who runs these experiments sees a lot of value in executing them. By doing it all on one platform, we are able to turn around quickly and make decisions moving forward quicker.,VWO,1Password, TodoistNon-profit Limited Optimizely UserWe use Optimizely to test our online ticketing and donation systems, to try to increase revenue and conversion.,Easy integration with our website and systems. Makes it easy for any average user to set up and deploy tests. Use of custom Javascript has expanded the reach of our tests.,Integration with Google Analytics.,6,Increased conversion. Mitigating lost revenue by avoiding planned changes that were not effective. Created a culture of data-driven decision making.,8,9,We remained focused on A/B and multi-variant testing, so didn't take advantage of some of the extended functionality mentioned here. For what we did use, Optimizely made it easy to run tests and share results throughout our organization.,Google Optimize,Google Tag Manager, Google AnalyticsOptimizely enables growth teams to rapidly set up and deploy front-end A/B testsWe use Optimizely across several teams and departments for front-end A/B and multivariate testing.,Faster test deployment Immediate access to test results Helpful customer support team,Testing on back-end requires using Optimizely's full stack, so it doesn't come with Optimizely X If you ever need to use the change log, it's very bare bones,9,Sped up our testing cadence Enabled more team members to set up tests,8,9,Whilst the platform is designed to be used end-to-end, we don't use it this way. We have a mix of in-house tech which connects with Optimizely. For us, Optimizely has provided the most value in setting up and deploying tests at a much faster rate.,,Figma, Chartio, Amazon Redshift, SlackA two year view of Optimizely A/B and personalisationWe are utilising the Optimizely A/B and Personalisation platform to facilitate the optimisation of our core website. It is used daily by the CRO specialist to implement tests and personalisation campaigns. We harness insights from our data, and Optimizely allows us to realise our hypothesis through testing.,Simple UX, easy to navigate Powerful targeting and audience creation Flexible and able to handle all our testing demands,Ability to save JS and CSS changes at the same time when using the code editor A way to organise active tests into groups A way to delete unnecessary archive tests and campaigns,10,Increases in CVR Increases in Revenue Decreases in bounce rate & exit rate,8,9,Optimizely makes the amount of testing we can do much faster and gives us a central location to manage the results of our testing program.,Google Optimize,SessionCam, Slack, Chrome DevToolsOptimizely is Best In Class Enterprise Experimentation (with a Best In Class Price Tag)We are an Optimizely agency community partner and have been working with our clients to support them on their website experimentation initiatives. For some clients, it's owned and executed by a demand/lead generation team, which is responsible for lead production from calls, the website, etc. Other clients, however, are part of marketing teams and have some ownership of the brand website, but not all, which limits or hinders our ability to test.,Very User-friendly Large, Robust Source of Documentation and Use Cases Optimizely-Based Support Knowledge Community,Expensive SaaS - probably most expensive of it's kind in the marketplace No Freemium model, which forces me to recommend other tools to our clients who are just getting started in testing,9,I've seen Optimizely pay for itself and then some with some of our clients. In order to get the most out of Optimizely you need to have someone constantly feeding the machine; without a dedicated person (or team) then testing will teeter out and you certainly will not get ROI. Start small - if you're just getting into testing, consider a piece of Optimizely, not the whole enchilada.,7,10,Optimizely as a standalone is a fantastic platform to power and fuel digital experimentation. From the bottom level, teams can mature and test personalization initiatives or go deeper into the site and start doing server-side or full-stack testing. And, as mentioned, other teams can leverage this tool: marketers, developers, content writers, analysts, brand management teams, sales, all in an effort to experiment and optimize their relationships with their customers.,,Adobe Target, VWO, Google OptimizeOptimizely has helped cement our digital test and learn culture!!!Optimizely is the key tool we utilise for our onsite optimisation and personalisation programs. It is used across multiple divisions of our company. We utilise it to allow us to quickly test new concepts or hypothesis online. It has enabled us with a much faster speed to market and minimises the risk by making improvements onsite.,Integrates well with our digital marketing stack Easy to use Provides detailed reporting out of the box,It is expensive in comparison to some of its competitors Full stack component can be hard to get up and running,10,Faster speed to market for tests Allowed us to minimise development effort Improved onsite conversion,10,10,This has helped us in multiple ways, our previous tool limited us in the scope of the tests that we could achieve with our web technical stack. We have found no such limitations with Optimizely. This has meant that that we are able to test out UX concepts with limited effort prior to going to our development team. Having a single platform centralises the results across all our divisions and means we can observe learnings from other parts of the business without having to reinvent the wheel.,VWO, Webtrends Optimize, Google Optimize and Oracle Maxymiser,Oracle Eloqua, Tealium AudienceStream, Tealium iQ Tag Management SystemMy amazing experience with OptimizelyOptimizely is being used across the whole organization. It helps to give our customers more personalization and optimization. We use it for A/B testing. Every team is allowed to use it autonomously and if there is any problem or question there is the Optimization team that provides support. I have been using it for one year, managing experiments and features. I find it very powerful and easy to use.,Features flag managing Experiment managing Optimizely goes beyond classic A/B testing and allows you to manage many different variants.,I like it and I'm not able to provide you improvement.,10,A positive impact because it allows us to maximize the value of the product we develop thanks to continuous personalization.,9,8,My company has benefited a lot from Optimizely. There are situations where you may risk adding some new functionality, product or component but Optimizely helps you to test it on a small audience, then the customer. Their behavior will tell you if the idea behind the product, component or functionality you implemented was correct or not. If not, you can easily turn off the experiment and come back to the previous stage.,,Docker, Gitlab, Microsoft Visual Studio CodeVery intuitive! Love it!It is used by the whole organization to support testing for different brands.,Intuitive enough to set up a simple A/B test for any user Being able to selecting testing components on the site Reporting Debugging feature,Debugging feature could be improved. It doesn't always work perfectly!,10,Money saved on not implementing design changes Implementing design changes that resulted in increased conversion rate,10,10,Have used the segmentation feature to limit testing to only mobile users. Have also segmented test results to view the difference in results for mobile vs. desktop users. Have used the program management feature for brainstorming and keeping everyone in one place.,JIRA Software, Google Analytics, Mixpanel, SlackOptimizely ExperienceWe use Optimizely within our department. Our website is composed of our upcoming events, contact info, and some resources. Optimizely is a wonderful product for A/B testing results and improves it with better choices. The best thing about this product is that it is very easy to use.,Very easy to use compared to other alternatives. Just add the script to the website. Frees up our time. You can test things out before actually implementing.,It is too expensive. It needs to have a more visual data representation. Customer service is slow.,8,Increased website traffic. Saved our devs time. Easier to make changes.,,Tableau Desktop, Adobe Acrobat DCOptimizely Is The Industry LeaderOptimizely provides start-of-the-art infrastructure for running split-and-multivariate content testing on websites & apps. I have seen Optimizely used cross-organizationally, usually implemented by Engineering and utilized by a Product and/or Marketing. Testing can be targeted to ad campaigns, segmented based on visitor type, or started by more complex, programmatic triggers. By utilizing Optimizely, organizations can test and iterate how content changes affect Key Performance Indicators (KPIs). It provides best-in-class tools to setup testing & customization, as well as tracking it's effectiveness. I have several clients that have utilized Optimizely in the past, with one client that still uses it.,Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors. I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time. Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code. In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.,Optimizely is now very expensive. It's pricing models have change a lot over the time I have used it. Now, it has many different plans with no pricing online. I believe the interface for setting up experiment goals could use improving. Sometimes, there is friction with adding pre-created metrics if you don't remember exactly what they were tracking. Wish the dashboard had more of awareness of funnels and more funnel-specific reporting.,9,Optimizely is only worth the money if you have a decent amount of traffic and some manpower dedicated to testing. If your organization doesn't have the resources to iterate on tests, you probably won't achieve full value from this tool. Because the tool is expensive, I feel that large organizations with massive advertising and/or social footprints would benefit the best from Optimizely. Optimizely can allow gradual rollouts of new features with advanced analytics, giving key stakeholders visibility into client traction with new content rollout.,VWO, Google Ads (formerly AdWords), Leanplum, Unbounce and Instapage,Laravel PHP Framework, UnbounceKick-ass if you've got a budget!I am using Optimzely with multiple clients in order to battle test marketing messages for relevancy to their potential client base. I am also constantly pushing personalization of the customer experience, which Optimizely helps me to achieve, and in large numbers. With a few clients, I am also using it to test and push new product features to ensure optimum customer delight!,Battle testing marketing messages. Personalization to prospects and customers. Product feature testing. Their user experience in Bang On!,I've had some bugs with the preview tool. Their cost structure sucks for small businesses - they seem to be aiming for more medium to enterprise-sized customers who need scale. Analytics are a bit weak as it applies to user retention.,10,I've had nothing but positive ROI for clients. As much as 200% increase in prospect to a client due to rockin' messaging optimization and improvement, as well as personalization.,Apptimize, Adobe Target and Monetate,Zoom Video Webinar, Backblaze, HubSpot CRMPlease A/B test this review!We use Optimizely for all of our A/B webpage testing across both our main website and any campaign landing pages. Only the Marketing department uses this tool. We use Optimizely to test out theories in order to see their effect on conversion rates and other relevant KPI's.,It makes it easy to set up the A/B testing parameters and allow us to focus on running multiple tests. We love the ability to exclude audiences so that the test data is as pure as possible We like the interface since its easy to see what version is "winning",There is a bit of a learning curve with the interface, it's not that intuitive day 1. You will need a web dev to help get these tests set up. It is not easy enough for a non-tech person to do.,8,It has a positive ROI overall on the organization. It has saved us from lowering our conversion rates due to the data we get from the test results.,Acquia Lift,Google Analytics Premium, Drupal, Acquia Platform, Marketo,3,2,To test an element to increase the conversion rate on a specific page. To prove (or disprove) with data the idea that a person may have to "improve" a web page. To see the impact of what a small change could have and at times be surprised how much something like a color change can affect user behavior.,Finding out what "little things" can do to move the needle and make a difference in the performance of a page.,Use it for ongoing personalization of content based on either 1st or 3rd party data. Testing new elements to increase time on site or click troughs to content pieces.,8Great Tool for CRO ProgramsWhen we first implemented Optimizely, I was the only one using it to run tests. As I gained momentum and other members of the marketing team, management and customer service became familiar with the platform and possibilities, they began contributing to the testing backlog and even running tests themselves.,It's simple to integrate with any website, one tag in the header and you're good to go in a few minutes! The interface to set up experiments is easy to use for simple experiments, just about anyone who can use a computer can set up an experiment in the Optimizely editor. Their new Stats Engine they realeased a few years back allows marketers to declare a winner sooner (with a smaller required sample size) than traditional statistics would allow.,While it's great they offer a free version, technical support for more difficult experiment set up is unavailable unless you are an enterprise level member. Optimizely has a synchronous tag, which means it cannot be added to a website using Google Tag Manager (>90% of all sites using a TMS use GTM so this affects most users.) I'm sure most of us mathletes would appreciate a more in depth explanation of the statistics used in their new Stats Engine. I did a lot of digging when it was first released and wasn't able to get answers from their support team. It's great to be able to test more rapidly but understanding the maths behind the decision engine is paramount - or your essentially flying blind.,10,ROI is always positive - because it's free! I've run some experiments with estimated uplift in annual revenue of over $0.5MM (or an additional 2.2% revenue). It's a great tool to use for team-building. Everyone can have input to a CRO program - I prefer to send out a Google form to an entire company to allow anyone to submit ideas to the backlog.,Yoast Wordpress SEO Plugins, AdRoll,2,7,CRO Quick fixes for website bugs or errors, last minute updates etc. Marketing,One year we ran a countdown timer on the site navigation, it really boosted conversions One time we tested adding an additional checkout button on the shopping cart and saw a rediculous increase in conversion rate It ended up beating a great training tool for new employees learning about statistics and the science behind CRO,I would really use it for anything that comes up, it’s a great training tool for those starting out and in a pinch when a developer’s not around for emergency updates.,10
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Optimizely
294 Ratings
Score 8.1 out of 101
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Optimizely
294 Ratings
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Score 8.1 out of 101
TrustRadius Top Rated for 2019
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Emily Emmer profile photo
June 28, 2019

User Review: "Optimizely for marketers"

Score 10 out of 10
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Optimizely has been used by the marketing department for 6+ years. A/B testing with Optimizely helps us make changes after we've tested impact with our site visitors. We've also used Optimizely as a quick fix for any site issues when resolving through developer resources will be too cumbersome.
  • Simple technical interface that allows for marketing-centric A/B testing, it pulls the power of experimentation back into Marketing's wheelhouse.
  • Excellent support resources: It's easy to get customer support on the phone and they're fully equipped to resolve issues.
  • Great training and certification resources.
  • Limited visibility to product roadmap and ability to influence that roadmap.
  • Mandatory transition to new platform with no access to previous testing was inconvenient (2018).
  • Creating swim-lane testing for tests with the same conversion metric is a bit cumbersome.
Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
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Ashley Smith profile photo
May 29, 2019

User Review: "The wonder of Optimizely"

Score 10 out of 10
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Optimizely is currently being used for our CRO programme to run A/B testing as well as smaller personalisation campaigns. This currently sits solely within the product team to make quick front end changes and testing. This helps to address and resolve user experience issues, styling and formatting issues as well as ensure we are testing within the right areas.
  • Easy to use platform with an easy to use WYSIWYG editor for non-technical people.
  • Specific personalisation suite to enable effective use of 1:1 personalisation on landing pages.
  • Accurate statistcal modelling to ensure confidence in results.
  • Assistance with on-boarding the tool as opossed to using a partner.
  • Dedicated training on the tool for internal business users both on the development and consultancy side.
  • Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.
Well suited to make quick amends to existing issues on site. Althought I don't believe the platform should be used for this purpose for too long. With the program management tool, Optimizely enables users from across the business to share ideas and collobarate and prioritise testing efficiently. There are many ways to QA an experience but changes to the QA tool such as being able to trigger different experiences and/or variations on or off would be ideal.
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Emma Low profile photo
May 31, 2019

Optimizely Review: "Easy, helpful, recommended"

Score 10 out of 10
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We use Optimizely to organize, test, and make decisions about our project ideas. Both the Marketing and Development teams can access the tool to input new ideas, and monitor ideas in testing.
  • The separation between idea organization (PM) and test experimentation.
  • Clean, easily navigable interface.
  • Integration with tools like JIRA and Slack makes it easy to stay organized.
  • The analysis input is not obvious and requires a few too many clicks to find an update.
  • A few UX tweaks can make a big difference - ex. in PM, you need to click a section, then click again to start typing. One click should be enough.
  • Allow deletion of PM categories.
It is excellent for A/B testing front end changes of any kind. It is not as easy to test pricing.
Read Emma Low's full review
Fay Dawson profile photo
May 30, 2019

Optimizely Review: "Great Experimentation Tool"

Score 9 out of 10
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Optimizely has allowed the marketing team to run smaller scale tests without support from the development team, but it has also worked well in larger scale testing where the dev team has had to build the test within Optimizely.
  • Easy element selector. Users don't need to know code to pick out certain elements.
  • Audience inclusions and exclusions list is easy to use and straight forward.
  • Clear reporting dashboard allows you to see the results and understand them quickly.
  • On some tests, it takes a while to set up metrics, e.g. redirect tests. It is hard to set up metrics for both the original page and the redirect page.
Really good for being able to set up quick experiments for users who aren't familiar with code or don't want to make code changes.
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Emanuell Dan Minciu profile photo
May 30, 2019

Optimizely Review: "It has never been easier to begin your experimentation journey."

Score 9 out of 10
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Verified User
Review Source
Optimizely is currently being used across multiple teams within the business. Its main purpose is to help us improve our products by finding out from customers how our ideas perform during A/B testing. Currently, our team has been running tests weekly for over 6 months. Optimizely is a great tool which makes this process easy and painless.
  • User-friendly - it's super easy and intuitive to create and launch a test
  • Fast - the app itself runs smoothly and the whole process of launching a test can be as quick as a few minutes
  • Clear feedback - you get a detailed summary of how your test performs (be it either good or bad)
  • Expand on the API - build on the current documentation with the aim of helping developers move tests in their own codebases
One of Optimizely use cases is helping improve your products by finding out from customers how your ideas perform during A/B testing. The tool makes this process easy and painless.
Read Emanuell Dan Minciu's full review
William Sargent profile photo
May 15, 2019

Review: "First experience with Optimizely - What worked, What didn't..."

Score 8 out of 10
Vetted Review
Verified User
Review Source
Optimizely is being used primarily with our product managers within one department. It has allowed us to use experimentation to prove our hypothesis that have directly affected change for our public facing membership webpages.
  • The tech support has been outstanding.
  • The online documentation is very well written. It makes it easy for us to solve our own challenges.
  • The analytics reporting has been very helpful for us to understand what our audience likes and dislikes.
  • I would have liked to use the Full Stack product, but it was just too expensive to justify its additional cost.
  • I would have liked more control over user permissions and global controls over all experiments.
  • Integration of third-party software was confusing at first.
I would recommend using Optimizely for any website with an ecommerce component as it has the potential to pay for itself if you use a UX Designer and a Front End Developer to implement your experiment ideas.
Read William Sargent's full review
Jared Gardner profile photo
May 08, 2019

Optimizely Review: "Great tool, it can do almost anything you ask it to!"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Optimizely to do all the web site testing and optimization in the Marketing department.
  • Integrates with most digital marketing tools well.
  • Library features make it easy to reuse metrics, goals, and pages.
  • Endless ways of executing a test.
  • Great thought leadership and training.
  • Being able to target analytics audiences is limiting compared to Google and Adobe products.
  • UI looks nice but its layout a little weird IMO.
Really one of the top tier testing tools, there are very little things it can't do. The personalization add-ons can get expensive though. I wish you could use audiences from GA or Adobe Analytics (and Audience platforms) to target tests, besides that, I have not real complaints.
Read Jared Gardner's full review
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June 01, 2019

Optimizely Review: "Great experimentation software"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Optimizely throughout the company to deploy both AB tests as 100% fixes.
  • Clear UI
  • Super customizable
  • To be honest I can't think of any big downside.
Very suitable for large companies. Not suitable for the smaller ones as ROI would be too small due too pricing.
Read Edwin Brouwer's full review
Harman Singh profile photo
May 13, 2019

Review: "Optimizely is a good experimentation tool"

Score 7 out of 10
Vetted Review
Verified User
Review Source
We use it for experimentation on new product features. It is being used by more than one department and helps in understanding customer choices.
  • Random allocation in A/B Tests
  • KPI Monitoring
  • Experimentation
  • Version Control
  • Traffic Allocation Insights
A/B testing of traffic is the best scenario for Optimizely.

Other use cases requiring detailed metrics is something that Optimizely is less appropriate for.
Read Harman Singh's full review
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June 02, 2019

User Review: "Optimizely: Best Bang for Your Buck"

Score 8 out of 10
Vetted Review
Verified User
Review Source
Optimizely is being used across all verticals in my business. We primarily use it for testing new features and ads. But we also use it to implement quick fixes to minor issues on the site such as non-compliant text or typos until a final fix can be deployed.
  • Making the changes to your page is pretty simple, just click on an element and edit the code.
  • Has great scheduling functionality.
  • Partitioning of experiments by project makes it all run faster and is easier to organize.
  • Actual creation of an A/B test is confusing and difficult (like the differences between Pages vs URLs etc.).
  • Setting up a URL Redirect Experiment is so convoluted it seems like it's not even a feature Optimizely wants you to use. Instead, it's like I'm tricking Optimizely into alternating between 2 URLs. That really needs to be cleaned up as it would be very helpful.
Well suited for:
  1. Color and copy changes.
  2. Technical functionality that needs to deploy after the page loads.
  3. Deploying these changes across large sections of a site.
Not well suited for:
  1. Alternating between 2 URLs.
  2. Where tracking is needed at the user level.
  3. Implementing large changes on page load. You'll get a flash.
Read this authenticated review
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July 10, 2019

Optimizely Review: "Marketing and Technology Friendly!"

Score 9 out of 10
Vetted Review
Verified User
Review Source
Optimizely is being used primarily by our Digital Marketing org for testing the success of new features and components on Salesforce.com.
  • Tech support.
  • Great WYSIWYG.
  • Reliable results.
  • Larger footprint than IT is happy with (Slower Page Speed).
  • Conflicts between varying running experiments and our current tech stack running.
  • Content flash (Page loads then changes in front of user).
Suited for smaller A/B testing variations - Not suited for larger changes to page(s).
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June 30, 2019

Optimizely Review: "Next time, if there is ever a next time, don't change prices on continuing customers."

Score 1 out of 10
Vetted Review
Verified User
Review Source
We use it across 10 to 15 sites, all to test UI/UX, SEO, and conversions.
  • User Support: you can see that they at least try to take care of their customers.
  • The tool was moderately useful for A/B testing with a decently friendly UX/UI.
  • Made the mistake of changing prices on existing customers for the same or less features.
  • Still drags down page performance.
I'm sure Optimizely is suited for anything that has users. The problem really is in the current pricing. Funny thing is, they'll fight like no tomorrow to keep you and reduce their prices, however, it's still not worth it for fewer features. This is seriously a case of "if it ain't broke, don't fix it."
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June 26, 2019

Optimizely Review: "Front End Developer's Perspective"

Score 10 out of 10
Vetted Review
Verified User
Review Source
It is being used by a small team within a department primarily for A/B testing. For example, to promote user registration, we might want to test out a new feature which could be anything from a new design for the registration section or a mini-standalone application. Before rolling it out en masse, we would test this out in a limited scope to compare relative registration levels.
  • Can target a feature to a specific audience like desktop Chrome users only.
  • Can do multiple layers of A/B testing.
  • Can roll out a new design test in a matter of hours.
  • The webapp itself is sometimes slow to load.
  • The code change difference is one giant string, would be easier if formatted for readability.
It is just a good quick tool for doing a lot of simple A/B tests. It can scale to more complicated experiments and the metrics can also get sophisticated. From a developer's perspective, it is very straightforward for me to use. I am a lot less certain about the statistical significance area when the results are actually being interpreted but from a developer's perspective, it's just easy to use.
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June 20, 2019

User Review: "Non-profit Limited Optimizely User"

Score 6 out of 10
Vetted Review
Verified User
Review Source
We use Optimizely to test our online ticketing and donation systems, to try to increase revenue and conversion.
  • Easy integration with our website and systems.
  • Makes it easy for any average user to set up and deploy tests.
  • Use of custom Javascript has expanded the reach of our tests.
There are a lot of instances where we don't have enough traffic to reach statistical significance, so this either creates tests that never have outcomes or just makes changes without testing and monitoring results instead of testing.
Read this authenticated review
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June 20, 2019

Review: "Optimizely enables growth teams to rapidly set up and deploy front-end A/B tests"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Optimizely across several teams and departments for front-end A/B and multivariate testing.
  • Faster test deployment
  • Immediate access to test results
  • Helpful customer support team
  • Testing on back-end requires using Optimizely's full stack, so it doesn't come with Optimizely X
  • If you ever need to use the change log, it's very bare bones
It's great for front-end related tests, specifically for when you're testing design element changes, CTA changes, copy changes across the page, and website navigation changes.
Read this authenticated review
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May 30, 2019

Review: "A two year view of Optimizely A/B and personalisation"

Score 10 out of 10
Vetted Review
Verified User
Review Source
We are utilising the Optimizely A/B and Personalisation platform to facilitate the optimisation of our core website. It is used daily by the CRO specialist to implement tests and personalisation campaigns. We harness insights from our data, and Optimizely allows us to realise our hypothesis through testing.
  • Simple UX, easy to navigate
  • Powerful targeting and audience creation
  • Flexible and able to handle all our testing demands
  • Ability to save JS and CSS changes at the same time when using the code editor
  • A way to organise active tests into groups
  • A way to delete unnecessary archive tests and campaigns
If a business is looking to start A/B testing, Optimizely is simple enough to start but has scalability for when a businesses experimentation program develops.
Read this authenticated review
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May 29, 2019

Review: "Optimizely is Best In Class Enterprise Experimentation (with a Best In Class Price Tag)"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We are an Optimizely agency community partner and have been working with our clients to support them on their website experimentation initiatives. For some clients, it's owned and executed by a demand/lead generation team, which is responsible for lead production from calls, the website, etc. Other clients, however, are part of marketing teams and have some ownership of the brand website, but not all, which limits or hinders our ability to test.
  • Very User-friendly
  • Large, Robust Source of Documentation and Use Cases
  • Optimizely-Based Support
  • Knowledge Community
  • Expensive SaaS - probably most expensive of it's kind in the marketplace
  • No Freemium model, which forces me to recommend other tools to our clients who are just getting started in testing
I believe Optimizely to be the best in its class, but the expense of the platform makes it difficult to project its ROI.
Read this authenticated review
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May 29, 2019

Review: "Optimizely has helped cement our digital test and learn culture!!!"

Score 10 out of 10
Vetted Review
Verified User
Review Source
Optimizely is the key tool we utilise for our onsite optimisation and personalisation programs. It is used across multiple divisions of our company. We utilise it to allow us to quickly test new concepts or hypothesis online. It has enabled us with a much faster speed to market and minimises the risk by making improvements onsite.

  • Integrates well with our digital marketing stack
  • Easy to use
  • Provides detailed reporting out of the box
  • It is expensive in comparison to some of its competitors
  • Full stack component can be hard to get up and running
Optimizely is a very powerful tool for onsite A/B and multivariate testing. It also provides very good audience identification and selection to allow running of multiple tests concurrently.

In addition it has good personalisation capabilities which has allowed us to start proving the concept and value of of onsite personalisation quickly and easily.
Read this authenticated review
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May 27, 2019

User Review: "My amazing experience with Optimizely"

Score 10 out of 10
Vetted Review
Verified User
Review Source
Optimizely is being used across the whole organization. It helps to give our customers more personalization and optimization. We use it for A/B testing. Every team is allowed to use it autonomously and if there is any problem or question there is the Optimization team that provides support. I have been using it for one year, managing experiments and features. I find it very powerful and easy to use.
  • Features flag managing
  • Experiment managing
  • Optimizely goes beyond classic A/B testing and allows you to manage many different variants.
  • I like it and I'm not able to provide you improvement.
In my opinion, Optimizely should not be abused. Sometimes having in the same time on the same component more than 6/7 tests can add complexity. It is well suited when there is a clear vision of what we want to test, how to do it, and why we are doing this test.
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May 31, 2019

Optimizely Review: "Very intuitive! Love it!"

Score 10 out of 10
Vetted Review
Verified User
Review Source
It is used by the whole organization to support testing for different brands.
  • Intuitive enough to set up a simple A/B test for any user
  • Being able to selecting testing components on the site
  • Reporting
  • Debugging feature
  • Debugging feature could be improved. It doesn't always work perfectly!
Well suited for anyone wanting to do experimentation.
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January 27, 2019

User Review: "Optimizely Experience"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Optimizely within our department. Our website is composed of our upcoming events, contact info, and some resources. Optimizely is a wonderful product for A/B testing results and improves it with better choices. The best thing about this product is that it is very easy to use.
  • Very easy to use compared to other alternatives. Just add the script to the website.
  • Frees up our time.
  • You can test things out before actually implementing.
  • It is too expensive.
  • It needs to have a more visual data representation.
  • Customer service is slow.
If you have a website that a lot of users interact with, then this product would help you to choose the best choices to use on your website. If you have a website that has low traffic, then this might not be the best product. Also, the pricing is very expensive. Small businesses can find cheaper alternatives.
Read this authenticated review
Alec Dibble profile photo
January 11, 2019

User Review: "Optimizely Is The Industry Leader"

Score 9 out of 10
Vetted Review
Reseller
Review Source
Optimizely provides start-of-the-art infrastructure for running split-and-multivariate content testing on websites & apps. I have seen Optimizely used cross-organizationally, usually implemented by Engineering and utilized by a Product and/or Marketing. Testing can be targeted to ad campaigns, segmented based on visitor type, or started by more complex, programmatic triggers.

By utilizing Optimizely, organizations can test and iterate how content changes affect Key Performance Indicators (KPIs). It provides best-in-class tools to setup testing & customization, as well as tracking it's effectiveness.

I have several clients that have utilized Optimizely in the past, with one client that still uses it.
  • Optimizely makes it extremely easy to setup almost any type of split or multi-variate testing experiment. It has a variety of test triggers types & many ways to segment incoming visitors.
  • I believe Optimizely's results dashboard is one of the best among split testing software. It allowed my team to get insights into the running of tests, like time to significance and a view of metric changes over time.
  • Optimizely is very easy to use for non-engineers. It has a powerful visual interface that allows marketers and advertisers to setup complex variations without 1 line of code.
  • In terms of documentation and implementation, I believe Optimizely is ahead of its competitors in terms of its focus on reliability and speed.
  • Optimizely is now very expensive. It's pricing models have change a lot over the time I have used it. Now, it has many different plans with no pricing online.
  • I believe the interface for setting up experiment goals could use improving. Sometimes, there is friction with adding pre-created metrics if you don't remember exactly what they were tracking.
  • Wish the dashboard had more of awareness of funnels and more funnel-specific reporting.
I think Optimizely is a great fit for data-driven organizations that can afford a top-of-the-line testing tool. With Optimizely, you can be sure that performance and reliability will never be an issue with your site. Some split testing solutions can change the end-user experience, but I have had no issues with Optimizely. It is expensive, but provides tools for both engineers & non-engineering departments to implement, run & analyze tests.
Read Alec Dibble's full review
Sylvia Flores profile photo
January 10, 2019

Optimizely Review: "Kick-ass if you've got a budget!"

Score 10 out of 10
Vetted Review
Verified User
Review Source
I am using Optimzely with multiple clients in order to battle test marketing messages for relevancy to their potential client base. I am also constantly pushing personalization of the customer experience, which Optimizely helps me to achieve, and in large numbers. With a few clients, I am also using it to test and push new product features to ensure optimum customer delight!
  • Battle testing marketing messages.
  • Personalization to prospects and customers.
  • Product feature testing.
  • Their user experience in Bang On!
  • I've had some bugs with the preview tool.
  • Their cost structure sucks for small businesses - they seem to be aiming for more medium to enterprise-sized customers who need scale.
  • Analytics are a bit weak as it applies to user retention.
This tool is really robust. It is great for mid to large companies with a marketing budget. This is not going to be friendly for bootstrapped small businesses or startup. They really need to change that, because who better to use this tool than a startup to determine their messaging through testing? This is a fundamentally awesome tool for A/B testing messages and for personalization. Also, determining if a feature that you are purchasing is a good feature for your customers or a bad one. Overall, I would give Optimzely a B+/A-. I really want this for my small clients. It kicks ass.
Read Sylvia Flores's full review
Brian Nizinsky profile photo
January 11, 2019

Optimizely: "Please A/B test this review!"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Optimizely for all of our A/B webpage testing across both our main website and any campaign landing pages. Only the Marketing department uses this tool. We use Optimizely to test out theories in order to see their effect on conversion rates and other relevant KPI's.
  • It makes it easy to set up the A/B testing parameters and allow us to focus on running multiple tests.
  • We love the ability to exclude audiences so that the test data is as pure as possible
  • We like the interface since its easy to see what version is "winning"
  • There is a bit of a learning curve with the interface, it's not that intuitive day 1.
  • You will need a web dev to help get these tests set up. It is not easy enough for a non-tech person to do.
Optimizely is well suited for your standard A/B testing scenarios. It does not do multivariate testing (at least the version we have does not). I would not look to Optimizely for any type of personalization for a website. There are better tools out there for that.
Read Brian Nizinsky's full review
Polly Harris profile photo
January 10, 2019

Optimizely Review: "Great Tool for CRO Programs"

Score 10 out of 10
Vetted Review
Verified User
Review Source
When we first implemented Optimizely, I was the only one using it to run tests. As I gained momentum and other members of the marketing team, management and customer service became familiar with the platform and possibilities, they began contributing to the testing backlog and even running tests themselves.
  • It's simple to integrate with any website, one tag in the header and you're good to go in a few minutes!
  • The interface to set up experiments is easy to use for simple experiments, just about anyone who can use a computer can set up an experiment in the Optimizely editor.
  • Their new Stats Engine they realeased a few years back allows marketers to declare a winner sooner (with a smaller required sample size) than traditional statistics would allow.
  • While it's great they offer a free version, technical support for more difficult experiment set up is unavailable unless you are an enterprise level member.
  • Optimizely has a synchronous tag, which means it cannot be added to a website using Google Tag Manager (>90% of all sites using a TMS use GTM so this affects most users.)
  • I'm sure most of us mathletes would appreciate a more in depth explanation of the statistics used in their new Stats Engine. I did a lot of digging when it was first released and wasn't able to get answers from their support team. It's great to be able to test more rapidly but understanding the maths behind the decision engine is paramount - or your essentially flying blind.
Optimizely is great for testing on sites with moderate to heavy traffic. It doesn't seem to be as effective with lower trafficked sites because the sample sizes just aren't there. I'd recommend going with a User Testing-type platform to perform CRO on lower trafficked sites.
Read Polly Harris's full review

Feature Scorecard Summary

a/b experiment testing (18)
8.8
Split URL testing (16)
8.0
Multivariate testing (16)
8.5
Mutli-page/funnel testing (16)
7.8
Cross-browser testing (11)
7.9
Mobile app testing (4)
7.5
Test significance (16)
7.4
Visual / WYSIWYG editor (14)
7.5
Advanced code editor (14)
7.4
Page surveys (3)
7.0
Visitor recordings (5)
7.6
Preview mode (18)
7.5
Test duration calculator (10)
7.0
Experiment scheduler (12)
8.2
Experiment workflow and approval (8)
7.2
Dynamic experiment activation (5)
8.0
Client-side tests (12)
8.2
Server-side tests (4)
7.5
Mutually exclusive tests (9)
8.0
Standard visitor segmentation (17)
8.6
Behavioral visitor segmentation (13)
8.0
Traffic allocation control (17)
8.8
Website personalization (9)
7.8
Heatmap tool (1)
8.2
Click analytics (8)
8.0
Scroll maps (2)
7.7
Form fill analysis (2)
8.2
Conversion tracking (13)
8.3
Goal tracking (17)
8.3
Test reporting (16)
8.0
Results segmentation (15)
7.6
CSV export (9)
6.7
Experiments results dashboard (14)
8.1

About Optimizely

Optimizely is one of the leaders in digital experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its experimentation software platform.

According the the vendor, by replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X.

Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences, including eBay, FOX, IBM, The New York Times and many more global enterprises.

Optimizely Integrations

SessionCam, AdBasis, Oracle DMP (Bluekai)

Optimizely Competitors

Optimizely Technical Details

Operating Systems: Unspecified
Mobile Application:No