Successful campaigns drive business revenue
June 20, 2014

Successful campaigns drive business revenue

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Maxymiser

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

We initially started using Maxymiser in our marketing department, and after much success it is now being rolled out business-wide.
  • Data analysis and insights from campaigns have proven that marketing initiatives have driven the bottom line
  • All client services staff are knowledgeable and provided valuable insight into our business strategy
  • The Maxymiser UI allows for simple tests to be created by all staff very quickly and released same-day; and more complex MVT campaigns to be coded and QA'd by devs
  • Improving report functionality - though I believe this is already in progress
  • Using Maxymiser has increased our bottom line sales, and provided insights we were previously unable to obtain.
  • The success of our campaigns have driven more revenue than the cost of the product.
We had previously used VWO though moved to using Maxymiser. We chose Maxymiser due to the high level of client service, the abilities of the tool, and the better cost model.
It is particularly appropriate if your testing plan is based on increasing conversion.

Using Oracle CX Marketing (formerly Oracle Marketing Cloud)

We've had a lot of success using Maxymiser and are keen to continue.