June 25, 2014
Score 10 out of 10
Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)
We use the product for A/B and multivariant testing capabilities within the ecommerce team. We want to be able to test changes to the website before they go live and also seek to optimise through learning more about our customers.
- Strong data driven approach
- Very smart consultants
- Great technology
- Can be confusing when you can see all tests in development on your computer - it makes it hard to see what might be a live bug
- Adobe Test and Target,QuBit,monetate,Optimizely,HP Optimost
Maxymiser just had a far better technical capability, cost was more budget appropriate than some and the quality of the tender process was far and above what we saw from other vendors. The ability to extend our usage of their technologies into other areas was a plus point, as was their data driven approach.