Item: Oracle Marketing
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use the product for A/B and multivariant testing capabilities within the ecommerce team. We want to be able to test changes to the website before they go live and also seek to optimise through learning more about our customers.

Pros and Cons

Strong data driven approach
Very smart consultants
Great technology

Can be confusing when you can see all tests in development on your computer - it makes it hard to see what might be a live bug

Return on Investment

More confidence in site changes
Able to quantify optimisation in cash terms

Alternatives Considered

Adobe Test and Target,QuBit,monetate,Optimizely,HP Optimost

Maxymiser just had a far better technical capability, cost was more budget appropriate than some and the quality of the tender process was far and above what we saw from other vendors. The ability to extend our usage of their technologies into other areas was a plus point, as was their data driven approach.

Likelihood to Recommend

For us and for the purpose we currently use it for, it is fit for purpose and in my opinion a market leader.

Likelihood to Renew

We now see this as a critical supporting function to our internal teams as well as a technology that supports our goals.

Maxymiser review

Modules Used

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)