Maxymiser reviewed by Publisher
June 26, 2014
Maxymiser reviewed by Publisher
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Maxymiser
Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)
We use Maxymiser to implement testing across the site to increase conversions, improve user experience and drive engagement with our readers.
- Maxymiser has an in-depth reporting tool that is useful for making educated decisions after testing.
- Maxymiser has a managed service as well as a self-service tool that can be used to build tests in house. This has allowed us to expand the amount of testing we do and work on areas of the site we would not have had the time to work on before.
- Maxymiser is releasing improvements to it's console and self-service tool on a regular basis.
- It is easy to go through the list of tests that are live and get an idea of how they are going on site.
- Some users may find that the self-service tool requires more training than expected to create the expected changes on their site. This will depend on the complexity of the site that is being worked on and the level of web code understanding of the user.
- Increase in the amount of testing we can do on the site.
- Through testing, increase in conversions and engagement.