Item: Oracle Marketing
Rating: 10
Author: Dan Beeston

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Use Cases and Deployment Scope

Maxymiser enables our online team to conduct optimisation experiments across desktop and mobile platforms, providing statistical evidence and insight to support better business decisions.

Pros and Cons

Pros

People - All my team members at Maxymiser have been thoroughly professional, knowledgeable, reliable and friendly. It was the caliber of the people that put Maxymiser ahead of the competition when selecting a supplier.
Technical Flexibility - We've asked a lot of Maxymiser over the years, and they have never failed to deliver workable solutions to our problems.
Self serve tool is wonderfully simple to use yet still incredibly powerful.
Value Add - Organisation of events and workshops enabling customers to interact, share & learn has been invaluable. Especially getting up to speed with the theory of optimistion.

Cons

Delivery times on managed service campaigns is frustratingly long. This has got better with the introduction of self serve options, but more complex campaigns under managed service are slow to launch. This can cause issues in very fast paced environments with constant change.
Analytics UI is not the most user friendly. Fine when you get used to it, but doesn't do a great job for the less experienced. Switching between results is pretty clunky.

Return on Investment

Primarily focused on improving sales conversion, optimising with Maxymiser has proven ROI many times over.

Alternatives Considered

Adobe Target,autonomy,Webtrends Optimize

Optimisation tools and capabilities are all very similar. Maxymiser had the best caliber people, they provided real value add with sharing & learning opportunities with other clients, and all they do is optimisation. The tool will also integrate with pretty much anything.

Likelihood to Recommend

Maxymiser is perfect if you have limited resources, or need to start small to prove the concept. Lean on the managed service to get the job done, learn as you go, and bring work in house over time.

Key questions when selecting any CRO partner:
1) Can I see myself enjoying working with these people on a day to day basis?
2) Does this solution really do anything over and above the others that is of real value?

Using Oracle CX Marketing (formerly Oracle Marketing Cloud)

Likelihood to Renew

We are constantly monitoring other supplier options to ensure we have the best solution for the money. As yet, nobody has come close.

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