Optimising three.co.uk
September 19, 2014

Optimising three.co.uk

Dan Beeston | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Maxymiser

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Maxymiser enables our online team to conduct optimisation experiments across desktop and mobile platforms, providing statistical evidence and insight to support better business decisions.
  • People - All my team members at Maxymiser have been thoroughly professional, knowledgeable, reliable and friendly. It was the caliber of the people that put Maxymiser ahead of the competition when selecting a supplier.
  • Technical Flexibility - We've asked a lot of Maxymiser over the years, and they have never failed to deliver workable solutions to our problems.
  • Self serve tool is wonderfully simple to use yet still incredibly powerful.
  • Value Add - Organisation of events and workshops enabling customers to interact, share & learn has been invaluable. Especially getting up to speed with the theory of optimistion.
  • Delivery times on managed service campaigns is frustratingly long. This has got better with the introduction of self serve options, but more complex campaigns under managed service are slow to launch. This can cause issues in very fast paced environments with constant change.
  • Analytics UI is not the most user friendly. Fine when you get used to it, but doesn't do a great job for the less experienced. Switching between results is pretty clunky.
  • Primarily focused on improving sales conversion, optimising with Maxymiser has proven ROI many times over.
  • Adobe Target,autonomy,Webtrends Optimize
Optimisation tools and capabilities are all very similar. Maxymiser had the best caliber people, they provided real value add with sharing & learning opportunities with other clients, and all they do is optimisation. The tool will also integrate with pretty much anything.
Maxymiser is perfect if you have limited resources, or need to start small to prove the concept. Lean on the managed service to get the job done, learn as you go, and bring work in house over time.

Key questions when selecting any CRO partner:
1) Can I see myself enjoying working with these people on a day to day basis?
2) Does this solution really do anything over and above the others that is of real value?

Using Oracle CX Marketing (formerly Oracle Marketing Cloud)

We are constantly monitoring other supplier options to ensure we have the best solution for the money. As yet, nobody has come close.