Testing's essential, Maxymiser make it easy
July 10, 2015

Testing's essential, Maxymiser make it easy

James Taylor | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Maxymiser

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Maxymiser is core to improving website performance. We take a hybrid approach and do some tests in-house using the Visual Campaign Builder (VCB) tool and make use of the managed services team for more complex tests. This allows us to be really flexible and get small/quick tests from concept to live within as little as a week. The Maxymiser team are always helpful and full of ideas about how we can improve conversion and take our optimisation program to the next level.
Using the MaxSegment tool, we are starting to create more complex rules about who sees tests and moving towards a more personalised experience for our visitors.
The platform has been improved significantly since we first started using it and each update has brought more new and exciting features to the table, something which is missing from a lot of other similar tools which I've used in the past.
  • Implementation is incredibly easy just adding one line of code and you're up and running.
  • Really easy to create tests in the VCB tool, using either the WYSIWYG interface or adding customer HTML, CSS and JavaScript. This means that we have complete control of the look and interaction of new features and functionality
  • The Maxymiser service & support teams are really responsive and have always delivered when we've need them to - despite pushing the boundaries of time and complexity.
  • The reporting interface has improved, but it can still be a bit difficult to extract the data you're after in the format you need it. The pre-built reports and filtering are more than sufficient to report on tests and make business decisions though.
  • ROI for all our tests has been very impressive - especially with self serve, without the managed services cost
  • Faster time to market on new development, so we see the benefit much quicker than in the past
As with all testing software, you need a fair bit of traffic to get significant results, but Maxymiser would work well for any online business. The main consideration would be fully self serve vs managed, although I'd recommend a hybrid of the two to get the most benefit.

Using Oracle CX Marketing (formerly Oracle Marketing Cloud)

2 - Marketing
  • A/B & MVT Testing
  • Personalisation
  • Banner serving