Maxymiser is core to improving website performance. We take a hybrid approach and do some tests in-house using the Visual Campaign Builder (VCB) tool and make use of the managed services team for more complex tests. This allows us to be really flexible and get small/quick tests from concept to live within as little as a week. The Maxymiser team are always helpful and full of ideas about how we can improve conversion and take our optimisation program to the next level.
Using the MaxSegment tool, we are starting to create more complex rules about who sees tests and moving towards a more personalised experience for our visitors.
The platform has been improved significantly since we first started using it and each update has brought more new and exciting features to the table, something which is missing from a lot of other similar tools which I've used in the past.