TrustRadius
WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.https://media.trustradius.com/product-logos/wH/pt/7E8ZZ9I1DXMU.PNGWebtrendsWebTrends Analytics On Premises - A Workhorse, Not a Ferrari2018-04-19T19:56:43.506ZMy company uses WebTrends on premises, and has ever since I started work here. During my tenure we have added Google Analytics to our website, but we continue to use WebTrends as well.,Custom Reports
Reanalysis of old data
Can analyze raw log files,Complexity
Cost of ownership
Adding new report parameters requires full reanalysis,7,WebTrends on-premise has a heavy initial investment for licensing, maintenance, and hardware. But once it is running, it just keeps going. Annual maintenance renewals have been our only cost for several years now.
Up until the last year, WebTrends gave us a good return for our costs -- it allowed us to create the reports that our users requested, and allowed us to reanalyze old data for new information.
WebTrends suffers in comparison to Google Analytics simply because it is not "free". But I But the experience I have in WebTrends allows it to produce many more benefits for our company.,Google AnalyticsMary Kay ScottWishing I could go back to Webtrends2018-03-29T15:09:53.239ZI used Webtrends at a previous position, and boy do I miss it. We used it for complete weblog analytics to discover trends between purchases, site visitation patterns and our own forecasting. We used two feeds of Webtrends, a data dump and the UI. Webtrends allowed us to quickly and easily determine new demographics and merge important data with our other reports.,Having used two competitors, the company I am with now uses Omniture, I can honestly say that Webtrends is the best web analytics software I have used. Its UI is very intuitive and easily customized.
The back-end data is fairly easy to get to, and it's no hassle getting IP or log level data, unlike competitors. I work with a team of web analysts now and talk about Webtrends to them like the munchkins talked about the Wizard of Oz. It's just a more superior software than most to data mine.
Webtrends has great customer service support. They were able to allow us to build out custom reporting and dumps for our specific industry without price gouging us.,I would like to see stronger SQL integration into the UI program and software.
Better tutorials for people
More user groups in our area.,9,We provided analysis that increased our sales 10 percent for our web-based products. We were able to create better products dependent on customer searches.
We managed vendor participation better. We had a few companies referring people to us, and we were able to track their results and cut the ones that weren't performing.
We were able to do stronger forecasting by looking into where and how people engaged with our site.,Omniture and Google analytics,Domo, Microsoft SQL Server, Microsoft BINathan CollinsWebtrends - Competing with GA is a tough sell2018-05-21T22:08:36.046ZWebtrends analytics is your run of the mill web analytics software that is being used within our digital marketing dept. It is able to track and provide insights for our e-commerce website and goals set via trackers. It is primarily used by manager level associates to produce reporting and feedback to c-level execs within our company.,Custom built reports
Huge customer support which is particularly useful for newbies
Interface and UX is very intuitive,Plugins are not easy to use or implement
There need to be more reports and template dashboards to present you with actionable data instead of having to build it out yourself
Takes time and effort to fully implement into your site,6,Time needed to implement and create dashboards that are useful
There are limitations on data export based on the range (think sampling)
Needs more commonly used export formats for their reports,Google Analytics, Google Analytics Premium, FollowAnalytics, SEMRush, Moz and Ahrefs Site Explorer,Google Analytics, Google Analytics Premium, MozendaVerified UserWebtrends Analytics Reviews2017-01-26T16:55:22.783ZWe use Webtrends across the whole organization, for analyzing each of our platforms both independently and globally. All of the tools available compliment each other.,Powerful creation of reports. Different categories, globally seen by all platforms, platform specific and personal seen by only me
Intuitive drag and drop interface
Action center allows for events to trigger near real-time activities,API interface could be more intuitive,9,It has had a positive impact, scale yet to be determined,Google Analytics, Kissmetrics and ClickTale,Microsoft Power BI, Alteryx Analytics, Qlik SenseDavid CoxWebtrends Streams to Success for your Organization2013-10-15T16:29:07.834ZThe javascript tagging of our website provides better metrics over traditional weblogs in tracking unique visits and visitor
The pushing of reporting to mobile devices like iPhone and iPad has been useful to the user community
By adding scheduled tasks I was able to get web logs from SDC to run metrics hourly. Which comes in hand on heavy traffic days to demographics and for capacity planning for load balancing and adding additional servers into the server farm.
Path analysis helps to track are visitors to the site going to the pages you want to direct them to. It also shows conversion rates and where the visitor left or abandoned the site before converting
Metrics can be extracted easily to pass to web services to support other services. For example, passing website metrics to the CIO dashboard.
Webtrends comes with a compliment of reports with the feature of creating custom reports for a particular client's needs, and to track particular metrics for a specific incident or interest
The addition in Insight of social media tracking was a huge help to my Facebook and Twitter metric tracking,No complaints it had all of the functionality that I needed.,10,The biggest return on investment is the fact of being able to get almost real time website analytics from SDC and my scripting strategy.
We don't have to wait overnight to get statistics for a particular office or event.
The tagging code is easy to implement through content management.,1,10,9Charles WadeWebtrends Review from long experience2014-05-09T22:54:18.049ZOur use case is as an interactive agency. Some of our clients come to us as Webtrends customers, and we provide implementation and/or support as part of our overall web site development and maintenance practice. The Webtrends consumers at our clients' organizations tend to be in the marketing area, as the tool is used for one or more of the following: 1) assess the performance/value of the web site itself, 2) assess the performance of the marketing that brings people to the web site, or 3) for diagnostics, i.e. what parts of the content, navigation, etc seem to be causing site visitor successes or problems. The audience for the first is execs, for the second is marketers, and for the third is site managers and strategists.,More than some of its competitors, most Webtrends' configurations (reports, dimensions, filters, content groups, measures) can be done in the admin UI, rather than in the tagging and site code. The tag itself is smart - it can sense offsite links, clicks on pdf downloads, form button clicks, and so on, which eliminates a lot of extra coding or tag modification that has to be done with other products.
There are so many levers and buttons in the configuration that nearly anything can be turned into a report, or a report dimension, filter, or measure.
It allows re-analysis of past data as far back as 90 days. Usually, you do this if you have created new custom reports, content groups, change the filters, and so on.
There is a software version, called On Premises. (The SaaS version is called On Demand.)
It has real path analysis ... it does not daisy-chain individual steps as others do. The paths it displays are what happens in actual visits, up to 20 steps long. It has forward and backward paths (one visit can appear several times depending on how many times the node was hit), paths-from-entry (one visit, one path), content group paths as well as page paths. Its one lack (that I care about) is SiteCatalyst's Pathfinder report which allows you to identify wildcard pages in a 3-step hypothetical path.
This isn't going to ring a bell for a lot of people, but it handles list variables much better than its competitors (basically, parameters that hold multiple values such as "choose as many as apply" kinds of variables.
It handles the tabulations of parameters really well. It deals with three kinds of parameters: those in the pages' URL, those placed in the WT.meta's (I don't think any competitors use this approach and it is fantastic for easily keeping URLs clean for SEO purposes), and those collected automatically by the standard tag. When tabulating parameters, its competitors require more up-front work, lots more configuration time, or severe limits on the quantity.
Having recently tried out Google Analytics' new Content Groups feature, I was reminded of how powerful it is in Webtrends. There's really no comparison. Furthermore, the content groups can be configured p in the UI as well as hard-coded into the page. Content Group paths can be up to 20 steps long, and are not daisy-chained.,The big downside, the elephant in the room, is that it does not (as of right now) have on-demand segmenting, drilldowns, etc. You have to think of what you want in advance and create those reports then analyze some data. This is huge. You can, of course, re-analyze old data after creating new reports but you still have to wait. (This deficiency may become obsolete with the release of Webtrends Explore later this month (May 2014).)
It has fewer mature integrations with other products and databases than competitors do, although I'm told it works with SharePoint better than anything else does.
Its attribution modeling capability is behind Google Analytics'. In my humble opinion, this could be changed quickly if Webtrends would make some tweaks to its standard visitor history files (i.e. preserve the order in which past visits were sourced beyond the single most recent one, rather than storing all those past sources as a randomized list).
It doesn't incorporate statistical tests, confidence intervals, or statistical associations. However, this same criticism can be applied to its competitors (other than A/B Testing products). It's a tabulation program, as they all are. In this respect, web analytics tools as a group are relatively primitive. Sorry to bring this up as a criticism of Webtrends but it's my pet peeve about the whole industry and I just have to say it. (p.s. take advantage of the heavy-duty Webtrends Scheduled Export functionality to get really granular data that you can feed to a stats program to get significances.)
Although the documentation, help screens, phone support and the knowledge base have improved tremendously in recent years, there is still a pretty steep learning curve because it is different from the tools that entry-level users may have already been exposed to. This can be a shock and many users are alienated at first because they just don't get some of the fundamentals at first. I'd like to see much better help screens that are thoroughly interlinked with the KB and documentation. Having superb online support would make a world of difference with the adoption of this basically powerful tool.,7,Any analytics product can affect ROI if used well. The impact depends on the analyst far more than the product. Having said that, I've seen companies go from data frustration to data addiction (and big ROI) once Webtrends is working properly for their situation.,8,Implemented in-houseChris GrantThe promise of a powerful analytics tool which was deceiving2014-06-05T19:03:29.335ZWe implemented Webtrends on 9 (with the promise of taking advantage of the version 10 release) on our 8 top website domains out of 32.
It was used in addition to other existing Analytics tools: Google Analytics and Tealeaf.
Our goal was to solve the following business problems:
Campaign tracking supporting our redirecting structureMultiple currency handling under the same domain nameAbsence of data sampling 50,000 URLs/day or 500,000
visits/monthAcceptable reporting performance speedFunnel analysis optionsData import and 3rd
party integration (ESP)Data export capabilities to other BI solutions (EDW)Visitor segmentation (personalization)Data ownership (client vs. vendor)Service Level Agreement (SLA),Don't ask you to pay for both collected and analyzed data
Custom reporting: ability to leverage tracking and create meaningful reports for Business users,The product itself was very slow (9) or buggy (10)
The ability to create new custom reports complex (consultant needed and can not apply historical data without replay)
The possibility to drill-down data limited and not dynamic (segments, funnels, goals)
The UI is rudimentary (9) or visually overwhelming (10) without thinking about functionality (advanced segmentation),3,Webtrends Analytics lacks sophistication and speed. This considerably compromised the massive adoption within the organization while I trained more than 100 people. Most of the users preferred Google Analytics for its simplicity of use and analysis capability.
Lastly, as a previous user of Adobe Omniture Analytics, Webrends is cheaper and easier but the insights you're getting out of the solution are not so actionable if you customize your solution to tackle pain points: content group analysis, various funnel scenarios, link tracking on key pages (home, key destination pages), onsite search with Endeca, product attributes...,Adobe Analytics,Google Analytics,3,4Matthieu DejardinsWebtrends - Falling behind the curve2013-10-20T13:10:20.885ZVery flexible when there is a need to set up custom reports.,Doesn't provide enough out of the box reporting/metrics.
Dashboards and UI are difficult to navigate, but getting better.
Excel plug-ins are not intuitive and hard to use vs. Omniture's Report Builder.,3,None - may be cheaper than SiteCatalyst, but time spent building custom reports probably makes it a wash.,2,8Seth GarskeWebtrends - The Good, The Bad, and the Ugly2014-06-03T19:04:23.079ZWebtrends is used on a department by department basis. In most cases, the requirement is simply to gauge the effectiveness of the web site by measuring the number of visitors visiting the web site, and comparing usage month over month. Some of the newer implementations use Smart Tags rather than log files, and drill down deeper into how the web site is being used.,In terms of simple web site usage, Webtrends is excellent at showing increasing or decreasing usage month over month.
Webtrends is very good at showing what pages of the web site are getting the most usage, what are the most successful downloads
Webtrends is also very good at showing the geographic location of the clients. It is pretty good at showing what organizations the clients belong to as well.,For Webtrends on Premises, Memory usage is a big problem. And even powerful servers with copious amounts of physical memory - does not help for Webtrends
There doesn't seem to be an upgrade path for Webtrends on Premises. It is stuck at version 9.2b, and there are currently no plans to upgrade. Companies that want the latest features must instead use the hosted version, Webtrends on Demand. Companies may save on salaries, but they will need to pay Webtrends lots of money, if they are big users of the software.
Webtrends for SharePoint requires a Professional Services contract to do properly - Webtrends does not share the documentation. Some of the other add-ons have the same, or similar, issue.,7,Increased Web Site effectiveness, for both internal employee websites, as well as external customer facing web sites.,,9,No,10,No,When we migrated from Webtrends 7.5 to Webtrends 8.7d, we were able to do it ourselves because the Support Team provided us with the information that we needed in order to make the necessary changes to the SQL Server Database. Without that, we would have had to use their Professional Services team.,Creating a new Data Source
Creating a new Report Profile
Creating a new Smart Data Tag Data Source,Assigning custom roles / permissions to Webtrends resources
Drilling down to see what a particular visitor has done.,No,7Chaim (Daniel) ArnsteinRespect the web analytics pioneer, Webtrends delivers!2014-05-15T15:18:17.851ZWe used Webtrends On Premises with SDC and Tag Builder to analyze B2B, B2C and local government websites. Typically it is used by a several departments to determine the effectiveness of their outreach. It provides an alternative to 'free' web analytics tools and other paid hosted WA tools.,Control privacy, data sharing and competitive industrial knowledge using Webtrends on premises
Great control over custom reports, custom dimensions and metrics
Flexible tool which allows multiple methods of data capture. To my knowledge it was the first tool with a Tag Builder / Tag Management function built in via a supporting website.,Requires careful setup and planning during implementation
If using web server logs, you're able to re-analyze historical data - but it takes time and careful planning/execution.
It would be great to have a fully implemented public test profile to send potential clients to see all the product's features
Wish it supported Microsoft HyperV virtualization. Last time I checked, only VMWare was supported for virtualization of on premises installations.,9,Positive: internal user education and awareness improved once a complete implementation was done.
Solved many site navigation mysteries.
Reduced marketer's guesswork because real visitor data intelligence was gleaned from new reports/analysis.,Adobe Analytics,Google Analytics,,2,Determine inbound traffic sources and keywords
Determine customer path to desired information
Determine website usage / validate outreach efforts,Validate website availability around the clock from local and international traffic sources.
Find and diagnose previously unrecognized website usability issues and underlying database/ERP flaws.
Developed a lightweight non-Javascript hybrid method of website traffic and revenue analysis using WT on-premises product.,Enhance data collection and reporting using custom reports, funnel analysis, content grouping features,9,Yes,Prior Experience with the Product,Ensure there is a real internal need for all the power Webtrends offers. Many installations may not need all its power and features nor have the resources to action upon insights gained.,Implemented in-house,Yes,Change management was a minor issue with the implementation,Determining how to correct previous installation vendor's assumptions and errors
Educating IT about the need to ensure good data quality,10,Online training
In-person training
Self-taught,10,9,It is essential to do a test implementation after receiving training. You need this to validate your ideas and setup.,10,Careful planning and a test implementation to validate setup and ensure that resulting reports are what were expected.,Some - we have done small customizations to the interface,Yes - we have added extensive custom code,Yes,9,Yes,When I needed to roll back an installation when we tried to install the product on an unsupported platform despite having better guidance. They got us back to a running solution in a very short time without belittling us.,Custom product and campaign code lookups, query string substitution, custom reports
Funnel / scenario analysis (if the funnel is well defined to begin with!)
Data export (XLS, CSV),Technical expertise is required when implementing this product to the fullest extent of its capabilities. Don't be fooled by "pros" who have never implemented it before and don't underestimate implementation schedules, tagging requirements.
Less technical users will need guidance from those well-versed in using the product reports interface,9,9,9,It is possible to analyze multiple websites (profiles) if the correct licensing is purchased. Pay attention to total page views when purchasing the license. It can be costly and time-consuming to add additional page views to the on-premises version if you run out of page views.,Yes,To get to a supported version of the product running on supported hardware
To get new features/functionality,Faster analysis runs
More sophisticated sementation without reanalysis,Yes,YesMitchell TeixeiraWebtrends in Big Distribution2014-07-11T20:53:03.569ZWebtrends was the primary web analytics used in our North American eCommerce operations. It was used to measure overall traffic levels on our site as well as to look at specific customer usage (logged-in versus non-logged-in) and to provide deeper reviews of customer site search. This data was used to help manage our overall site search and SEO efforts.,Gives complete data. This is critical if you want to look at all of the data in a particular set of analysis -- all of the specific search data or customer data. WebTrends was not a sample based product so we could get full data as needed.
System availability. The tools were always available and had great up-time.
Customization. With the proper Analyst support we could configure Webtrends to provide the specific data sets we needed to make report decisions.,Customizing reports requires significant system knowledge. As a regular user, I found it very difficult to modify reports or metrics (compared to a product like Google Analytics). This required my organization to find and hire a WebTrends specialist to full utilize the power of the tool.,8,With the detailed data we were able to extract we were able to identify new inventory our product team should target - increasing our opportunities for new sales.
Webtrends did help us areas of opportunity to improve on-site search, which was critical for our organization.,,8Brian MackintoshWebtrends: Falling behind in analytics world2014-05-08T19:47:14.038ZWebtrends was being used by our clients for analytics purposes, primarily marketing professionals. Typically, users were interested in tracking interaction-level data such as user paths and marketing channels, and in some cases for data visualization and report-building.,Ability to customize variables, values, structure
Ease of access to customer support
Good price point compared to competition,User interface changes to allow for non-power users.
More out-of-the-box variable possibilities (plug and play)
Access to the deeper data (think data warehouse),5,Broader insight from additional collection tools (used in addition to SiteCatalyst)
Money saved compared to other third-parties,SiteCatalyst,Adobe Discover,5Adam WaddingtonWebtrends Analytics Review2014-05-06T18:37:17.391ZUsed to track website engagement (ie. ad performance, overall webpage traffic, referring pages/sites)
Used by marketing departments within the organization.
Address areas of improvement for site performance. For example, one ad space performing better than another, certain webpages within a site that are getting more traction, etc.,Detailed traffic tracking - You are able to drill down within the profiles to get to a specific webpage you are looking for rather than it providing the "total" numbers (you are able to see which pages contributed to the total)
Time period selection - You are able to select a single day, group of days, week, months, years, and see the available metrics for what you have selected. This is useful for comparing monthly, quarterly, or annually.,Scheduling exports - The process of scheduling a report is not as simple as I believe it should be. The data arrives sometimes a day later than you indicated, sometimes a few days.
Deleting scheduled exports - As I am not the administrator of the tool I am not able to delete scheduled exports. This included exports that I have set up and are being sent to my email/stored in a location I have indicated. Have the capability to delete scheduled exports that you have created would assist in keeping only the necessary functions running and assisting in eliminating the delay of enabled reporting.,8,Ad placement performance - We have been able to leverage the placements of ads on webpages by using Webtrends. For example, ad space 1 in a rotating banner may not be performing as best as ad space 2. If there is a campaign, news piece, contest, etc. that we would like to have more traction with, we could see that an option would be changing it from ad space 1 to ad space 2.,Google Analytics,10Jaclyn WallaceWebtrends Analytics 10 - Don't Rush into It...Weigh All Options First2013-12-11T05:47:56.328ZThe Webtrends user interface is fairly easy to navigate and the reporting is pretty intuitive to figure out on your own.
The level of data that Webtrends provides is very helpful as an analyst to make appropriate optimizations for both the website as well as the paid advertising campaigns driving to the site.
For the most part, I trust the data that is collected by Webtrends since the site is being tagged and managed by a team of professionals at the company,In the past 2 years that I have been using Webtrends there was very little support and services/faq available online, which I've just noticed that they have started to address, which is great to see. For example, when I had a question on how Webtrends defines a certain site metric, they didn't even have a dictionary or reference guide online to help.
Customer service in general has been in issue for our agency in regards to response time to questions/troubleshooting and following through on client requests.
We have found that local market reporting can be limiting when you want to segment the data a lot further.,Webtrends has had a positive impact on site visitation because it allowed us to understand the sources by domain for site traffic and find out ways to increase visits from those domains.
Webtrends has also allowed us to understand areas of optimization on the site, which has had a positive impact on the overall user journey on the site, likely leading to longer site duration and engagement.,5,5Lindsay BuescherGreat Customer Service and an Okay Product2013-12-11T01:47:35.347ZFirst and foremost, the customer service for Webtrends is excellent. Even if my name is not on the account, they will go out of their way to make sure everything is coded properly. Plus, they have a very active social media team that looks to answer small questions quickly that pop up on Twitter.
Implementation of Webtrends is a rather easy process for the basics. Compared to Omniture, I would say it takes about half the time.
I'm a big fan of the URL generator. When trafficking digital media, generating URLs can be a real pain and the generator is far better than anything for Google Analytics or Omniture.
Over the years, they have greatly improved the UX and UI of the system. It used to look more like an IT tool than a Business Intelligence tool. Now, I feel that it can operate as both.,Functionality is dependent upon implementation. If an IT department is in charge of implementation, then they will not be looking for the same things that a marketer needs.
Certain clients have required that I and my staff have to be on their network in order to access Webtrends. Accessing via a VPN connection can slow down the data download process.
Like all web analytics platforms, generating custom reports with multiple variables can effect the data output. I have found that the limit on Webtrends for a good pull is three dimensions. (I then have to go back and merge the data sets on my own.)
I would love for greater level of integration with adservers like DART or Atlas. If I could line up cookie level logs on the analytics and adserver, I could execute much deeper attribution and better QA.,Webtrends has had a negative impact on my business objectives because most people are not familiar with the tool when they come on to my teams. Start up on projects can be slow as a result. I even find myself speaking to junior analysts in terms of Google Analytics in order to teach them.
Once the product is installed and ready to go, Webtrends is consistent and offers clean data that can easily be distributed throughout the organization. Scheduling report distributions is a breeze and can satisfy all types of job functions' data needs.
The strongest positive impact lies in the fact that using a properly set up Webtrends helps make digital advertising campaigns better. From a QA stance, I can see if a click through URL isn't set up properly. From an optimization point of view, I can see which creative and placements are driving the most conversions. This allows me to make smarter media and creative investments for my clients.,8,4,3,3,Reliable data. There is no sampling like the free Google Analytics.
Security. If data security is a concern at your organization, Webtrends is a great resource.
Quality Assurance. From site functionality to campaign health, Webtrends enables an organization to ensure optimal performance.,We track ad server data and web trends data simultaneously to ensure that our ad server is not over reporting clicks, thus saving us money and increasing efficiency.,I'd love for deeper integration in Facebook apps; however, this is more dependent on Facebook's willingness than Webtrends.,Yes,10,No,As I mentioned earlier, I went on to Twitter to ask a Webtrends question to my analytics network of friends. Webtrends themselves responded and helped me get the code I needed to get my client's site up and running. Other analytics services just don't do that.
I greatly appreciate the fact that they have employees out on social media looking to help customers. What's even better about this is the fact that my name wasn't on the account and they were still willing to help. That is the best type of customer service I have encountered.Matthew KoppelWebtrends - A Flexible and Nimble Open Platform for Enterprise Data Analytics2013-10-24T19:18:51.292ZWebtrends provides a platform that can accept any number of custom variables and can be adapted to fulfill a variety of business needs. Segmentation, purchase funnel, scenarios, dropoff and bounce rate are effective.
Webtrends 10 integrates analytics data with 3rd party data including app stores, Facebook, Twitter and YouTube. This provides a compelling case for programs that require insight into these data.,Webtrends is not great at providing statistical data for analysis. You need to enable Log File Delivery or create an analysis export to perform this. This could theoretically be done with Streams.
Webtrends has difficulty identifying multi-visit users due to the inherent fragility of cookie-based tracking.
Webtrends Analytics does not provide Pathing capabilities for segments, only for the aggregate. However, this can be worked around with Scenario functionality selectively fired by a tag management system.
Segmentation by high-cardinality parameters tends to cause issues with table limits. Even after scrubbing and scrutinizing data, we commonly see up of 10K rows per dimension. Due to this, we use Webtrends Analytics to roll up data into larger segments and export all of our log data into our database for heavy duty number crunching.,Webtrends is able to identify the source of each visit and create reporting on user behavior. We're able to attribute activity from a variety of sources to determine effectiveness. The REST API is invaluable for pulling large volumes of trended data to identify where notable events occur.
Streams provides ROI by providing immediate visibility into site activity, for any level of granularity that you're collecting in the Analytics product, without impacting the user experience. We're using this to create a proactive Care response team as well as resolve product issues remotely within seconds of it occurring on the site, so we can save customers from abandoning while they're still on the site.,9,8,20,2,Webtrends is used to identify segments of our traffic and report on each segment. so we are able to determine what is drawing interest within each segment of our visit population.
Webtrends Streams allows us to identify issues on the site, as well as identify individual users who are encountering issues, so we can proactively reach out to them.,,,Vendor implemented
Implemented in-house,10,Online training
In-person training
Self-taught,7,9,It can be done, especially by someone with experience with analytics. For a beginner, the tool is complex enough that it's (significantly) more time effective to get outside training.,If you work with custom data integrations, you'll likely be updating the analytics code on a monthly basis. The pace of change increases with data requirements, so a tag management platform to accommodate this is highly recommended.,No,9,8,10,8,Responsys.
Hootsuite.
Facebook.
Twitter.
DoubleClick.
App stores.
Proprietary data stores.
Enterprise Data Warehouse.,,,We negotiate package deals primarily. It's easier to gain leverage to secure discounts when shopping for multiple products from the same vendor.Adam KrauseWebtrends2014-05-02T22:24:48.852ZIt's used by our analytics department to assess the viability of our websites that we produce. If there are usability issues or technical problems with a site, Webtrends helps us address those.,Data is well organized
Standardized setup
Has a clickmap, other software doesn't seem to have this feature,Not very customizable
"Clunky" or inflexible in some areas
Limited access to segment building/modification,4,Has allowed for our sites to have better usability
Has enabled simple data analysis
Easy access to site metrics,,5Kevin OrnduffWebtrends Infinity Analytics - an honest review2017-01-25T16:41:49.207ZFor several years, we've used Google Analytics as the primary data-gathering tool for our websites. GA has several frustrations, and the larger our membership grew, the more inaccurate the data became. We considered several 'paid for' analytics suppliers, and we decided to work with Webtrends - using their Infinity product. The Webtrends team were super helpful at introducing us to the tool and demonstrating how it could help our particular needs, as this isn't a 'one size fits all 'product' - it can be customised. The team contacted us regularly with additions they made that would help us solve the data problems we were looking for and this doubled as demo sessions to also showed us what Webtrends Infinity was capable of - things that we hadn't considered that have since been ultimately useful. And, since choosing to go ahead with Webtrends Infinity, we've been very satisfied with the standard of customer service - guiding us in using the product, producing dashboards for us, readily accepting feedback, and being available for questions whenever we need them. These guys really know their stuff, and I have no doubt whatsoever that we made the right decision. Having accurate data that we can really dig into has been a huge boost to us and has had an immediate effect on decision making within the company.,Webtrends Infinity tracks our websites accurately - so we know the data we're getting is correct.
Webtrends also tracks SPA's.
Webtrends is customisable, so you can create and save your own reports, dimensions and metrics.
You can really dig into the data with Webtrends Infinity to get many more insights that you could ever find using Google Analytics.
The Webtrends team have helped us to produce dashboards for our regular reporting - literally saving us days of reporting time.
The Webtrends team really know their stuff, and are on-hand to answer queries and questions, no problem at all.,There are a few tweaks to do on the new Infinity system (and the team are really pro-active with feedback), but there's nothing I'd say would need a major overhaul. In fact, new areas are appearing every week.,10,Since we started using Webtrends - knowing that the reporting is accurate - this has had an impact on the reliability of our data analysis where stakeholders are concerned, giving them more confidence in making decisions based on the data.
This is only negative in terms of workload, but now that more people in the business are aware of what Webtrends is capable of, there are now many more requests for detailed analysis and I'm now finding myself training other colleagues in using it!,Verified UserWebtrends 8.52013-10-15T16:43:53.553ZProvides website traffic analytics.
Allows people to generate customized reports for particular time ranges or areas of site.
Allows you to filter out what Web content should not be included in analytics results.
Makes it easy to track downloads of documents such as PDFs, Word, Excel, etc.,The product has an unnecessarily complicated licensing for limits on page index limits.
Expensive compared to Google Analytics, hard to justify to IT management.
Could be more flexible in exporting custom searches into other formats such as PDF, Excel, Word, etc.,2,Cost became quite high, and with improvements to Google Analytics, hard to justify investment in on-going licensing costs.,2,Implemented in-houseVerified UserOn-premise version not as strong as SaaS product.2013-02-18T22:33:20.653ZIt effectively measures transactions on the site. Currently, we measure primarily basic metrics such as visitors and site visits. We haven’t formalized a reporting/call to action for the data yet: It’s one of our biggest initiatives this year. Once the proper KPIs are established, it will provide the metrics to support the KPIs,It does not provide real time monitoring. We typically can look at data about 48 hours after it has occurred. This matters specifically for campaigns and for troubleshooting the site.
The On Premises solution is not as robust as the On Demand solution which our security department is hesitant to use. The On Premise version has fewer of the innovations than On Demand, including integration with Sharepoint, Spaces, and social media.
We are a health insurance company, so we are always cautious about releasing Protected Health Information (PHI). Since we are highly regulated, the consequences of a privacy breach are pretty severe, so we tend to be very conservative when sending data outside of our data environment. Being On Demand means are sending log files through the cloud which may or may not include PHI.,9,We have yet to tie our metrics to KPIs or ROIs,5,3,Measurement of the site: determining things like page views, visits, visitors, etc.
Monitoring of member activity to drive improvements on high traffic areas
Eventually, measure conversion through our new sales portal,9,No,Don't know,9,Online training,10,7,No,10,8,9,9,Yes, Microsoft Dynamics and KBMG. KBMG (http://www.kbmg.com/) is a marketing and analytics consultant we work with, and it would be nice to be able to integrate with their analytics platform.,N/A I was not involved with WebTrends at the timeVerified UserNot recommended2014-09-25T15:55:22.349ZWe used Webtrends until last month but we decided to move to to Google Analytics since we found a lot of restrictions with this product.,Friendly Heatmaps
Webtrends explore (tried) to make things look more user friendly ....(tried),There are a lot of areas for improvements for this tool. It's a powerful tool however it has so many restrictions such as running historic data for the past 3 months only
Integration of Webtrends10 and WT9 did not work, you can see that since most of the time you still need to use WT9 in order to get results in WT 10 this is very confusing and frustrating,1,Less data keypoints obtained compared to what we can get out of GA right now
Segmentation and filtering process differ a lot between one report and the next one,Google Analytics,IBM Digital Analytics,Localytics,ForeSee,1Verified UserChoose a different solution2014-05-28T18:22:42.324ZWe have used Webtrends for over 6 years, but we are not renewing our contract. The Webtrends user interface and the fundamental way they do analytics is behind the times. While it was used Globally, we have had many issues getting the business to get into the tool to really use it.,Content groupings were a nice way to see groups of content (all cart pages, all product detail pages, etc); but this is available on most analytics systems,Historical reporting -- if you don't know exactly what you want to measure, you are out of luck. So, for example, if sales suddenly go up and you need to understand why, but you didn't have a report set up for sales by geography/sales by campaign/sales by promo code/sales by whatever (IP address for fraud, etc) you are out of luck. You can do a look back of 30-60 days, but it takes a significant amount of time to pull those reports. This is especially important when you're trying to trouble shoot issues -- maybe sales by browser (because of a cart issue in a browser, for example) is something you need, but you don't know.
Consistency of account managers -- turnover at Webtrends is very high. Our company went through 8 account managers in 2 years. Every new account manager, you have to start over.
Time to load data -- refreshes only every 12 hours. I need at least near-real time data. They do have Streams now which gives you real time data, but not on everything.,1,Unfortunately, it has had all negative impacts. We miss fraud transactions. We miss broken links. We aren't able to get users to get into the interface because the user experience is poor.
Even setting up a new report is a bad experience, even for seasoned analysts. It is no less than 5 steps -- and they aren't in the same area. You have to remember to add dimensions in one spot, activate them in another, set up the report, activate it somewhere else, then add it to the profile you want to use. Then you have to wait 12 hours to see if it worked -- and if not, you have start over.,Google Analytics,Adobe Analytics,1,Yes,7,Yes,When having an issue setting up reports, the support team (not our account manager, whom ignored us) was very friendly and worked diligently trying multiple things to get our issues resolved. They unfortunate thing was that it was something that should have been very simple -- but it wasn't. I am grateful the team was there to help.,Pulling overall dashboard (basic) metrics,Setting up a new report- several steps on several different pages that aren't linked to each other
Waiting for data to populate and the lack of historical data in New reports
determining which dimensions are being used be which reports,No,1Verified UserWebTrends 9 Review2014-05-09T20:56:49.853ZWebTrends is used by approximately 400 people across the organization who are trained as Web Authors. Web Authors are responsible for content management on the internal web pages for their department. We use WebTrends to gather data (visits, views, etc) and transform it into actionable information that we use to optimize web traffic.,Story mode presents data in an easy to read narrative format. This is important for people who are not necessarily the most computer savvy but still have the responsibility in their job description of managing webpages.
File exporting. This is convenient for whenever someone needs to report information to management.
Product support. This is a must when dealing with a complex software and I know that users appreciate it.,Outages. There have been a few times where the system was not able to provide information on the dates requested, which makes reporting to management difficult.,8,Increased employee efficiency. With Webtrends, Web authors are able to see the effects that their content has on viewers.,N/A,10Verified UserSufficient but perhaps needs updating to compete2014-05-02T23:03:47.507ZThis is being used by our eCommerce team, as well as our Analytics team to get a deeper look into our website traffic, performance, and usability. The data received from WebTrends helps us to make critical business decisions that impact revenue.,Provides accurate traffic data and information
Includes heat maps to see where visitors are going on your website,I feel WebTrends is a bit outdated, not quite up to par with Omniture or Google Analytics,3,Insight into performance which has allowed for strategic marketing decisions,3Verified UserPowerful Software...Weak User Support and Assistance.2013-12-11T04:20:09.292ZWebtrends Analytics makes complex situations understandable to a non-technical audience. The vast capabilities and ways to slice data is both a great tool, but can also cause a user/users many hours of frustration.
Visual data display is clean, to the point, and not overly convoluted with unneeded variables and standard (defualt) settings. Everything the end user sees is customizeable.
Exports of raw data collections was easy and accurate. Once the parameters of data collection are finally set up and working, its easy to get what you want from the UI and is delievered in a variety of options.,The weakness of this software by far is the staff that support it. My company and I had some of the most frustrating conversations with people supporting our account. They would continually re-route us to other support staff. Their deadlines for solutions/answers were continually pushed back, and their answers of "Why" things were happening the way they were happening was most of the time just a ploy and cover up in hopes we would eventually stop asking the questions.
Although simple campaigns can be easily set up, I would say the set up for larger campaigns (as ours was) was extremely difficult and confusing. Webtrends offered many, many ways to see the same data, but unfortunately alot of the time the data was inconsistent when you knew it should be. An example of this would be our team trying to track the number of visits for Page A and where they were previously before coming to that page. Now, if on one view Page A visits returned 10,000 and on another view with different parameters showed 20,000 visits we knew something was not right. The issue would always be sent back to support staff who never really provided a logical answer as to why this was happening.,Decreased employee efficiency
Decreased trust from clients because Webtrends issues turned into our issues, resulting in deadlines missed and deliverables not met.,4,4Verified User
Unspecified
Webtrends Analytics
63 Ratings
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