Eloqua a go-go or a no no?
July 31, 2015
Eloqua a go-go or a no no?
Score 9 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- All
Overall Satisfaction with Oracle Eloqua
Eloqua is used across our entire organization, from Demand Generation to Wealth Management to Communications.
- Putting together complex programs that allow you to integrate multiple technologies
- Using the campaign canvas to visualize and execute campaigns
- Robust SFDC integration
- Reporting engine needs work
- No organized way to use multiple technologies with 'one view'
- Program builder can be difficult
- 20% increase in leads through funnel
- Ability to track all elements of a customer journey, when we couldn't before showing marketing is #1 lead source.
I've looked at Marketo and HubSpot. Marketo is a great platform, but not as robust and doesn't allow for easy integration of many different technologies. HubSpot is a great platform with easy to use UIs, but not quite an enterprise ready platform.