Medium.com - Great way to repurpose your content to a new audience
March 21, 2017

Medium.com - Great way to repurpose your content to a new audience

Lucy Jones | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Medium

Medium.com is a part of our content marketing strategy as a clear, easy platform to publish our content to and reach a wider (yet still relevant) audience.

We create and publish content on a range of relevant sites for us, but Medium offers a simple, self editable way to build a following, engage, link back and reach audiences that might not otherwise have found our content.
  • Easy usage, clear, good features to embed media from video to image.
  • If using the import tool, Medium adds rel=canonical automatically.
  • Great way to engage with, tag and encourage engagement with a relevant readership.
  • It can be harder to get your content seen as medium is a popular platform.
  • It is still early days for us to track back success (traffic, rank etc) from posting to medium regularly. I hear tracking success outside vanity metrics can be hard for others too.
  • I am yet to figure out how to create and add to magazines - these have the potential to be a good audience booster, but not too clear.
  • Good way to raise awareness of our content with @mentioned influencers
  • Good way to link back to your original content
  • Aside from publishing your own content Medium is a great news site in its own right. If you're looking for relevant industry news or other content, check in daily to see what's going on with others in your industry.
If you're already producing quality, helpful content to your audience, and are looking for third party sites to republish to build traction, Medium is great - and as many businesses find, this can be beneficial to both your following and search rank.

It will require work on engagement though, and regular posting.