Overall Satisfaction with Medium
Medium.com is a part of our content marketing strategy as a clear, easy platform to publish our content to and reach a wider (yet still relevant) audience.
We create and publish content on a range of relevant sites for us, but Medium offers a simple, self editable way to build a following, engage, link back and reach audiences that might not otherwise have found our content.
We create and publish content on a range of relevant sites for us, but Medium offers a simple, self editable way to build a following, engage, link back and reach audiences that might not otherwise have found our content.
- Easy usage, clear, good features to embed media from video to image.
- If using the import tool, Medium adds rel=canonical automatically.
- Great way to engage with, tag and encourage engagement with a relevant readership.
- It can be harder to get your content seen as medium is a popular platform.
- It is still early days for us to track back success (traffic, rank etc) from posting to medium regularly. I hear tracking success outside vanity metrics can be hard for others too.
- I am yet to figure out how to create and add to magazines - these have the potential to be a good audience booster, but not too clear.
- Good way to raise awareness of our content with @mentioned influencers
- Good way to link back to your original content
- Aside from publishing your own content Medium is a great news site in its own right. If you're looking for relevant industry news or other content, check in daily to see what's going on with others in your industry.