Medium: Editor is Sharp, Content Marketing? Meh
July 13, 2016
Medium: Editor is Sharp, Content Marketing? Meh
Score 5 out of 10
Vetted Review
Verified User
Overall Satisfaction with Medium
Medium is part of our content marketing strategy. We create original content that we publish on our website and on various 3rd party websites. Since cross-linking helps to increase a site's authority, we link to related content on the various sites where we publish. Medium allows us to reach an audience that might never see our website through traditional searches. It also gives us another outlet where we can publish without fear that our content will be mangled by an external editor.
- The editor is surprisingly robust and easy to use.
- Embedding media - while not intuitive - is very easy.
- The default formatting of content is visually quite pleasing. It's nice to not worry about that.
- I think the broad reach of Medium is both a strength and a weakness. It is one more place where we can reach a ton of people, and likewise one more place where we can get lost in the noise.
- The way you select topics to appear in your feed is pretty simple, but I find that I get a lot of stuff I am not remotely interested in. I don't know if that is because my topic selection was poor, or if the publishers tagged their pieces poorly, or something else.
- I am still not 100% convinced that Medium is worth our content marketing efforts. On the one hand, it is visually appealing and easy to access. On the other hand, I cannot yet tie any particular marketing success back to our efforts on Medium.
- Like I said previously, the jury is still out on whether or not it is positive. I can definitely say it has not hurt us, but I likewise cannot say for sure that it has helped.
Medium Implementation
- Implemented in-house
Change management was minimal - Bah! Implementing Medium is a doddle. If you are already doing content marketing, then adding Medium to the mix will require minimal effort. If you are not doing content marketing yet, then the hard part is learning to do content marketing. Medium will not be the speed bump that keeps you from implementing a strong content marketing program.
Using Medium
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using | Lots to learn |
- Editor
- Follow/Unfollow topics & tags
- I didn't find anything terribly difficult