We currently use Meltwater Buzz to schedule content on our Facebook and Twitter accounts, moderate and respond to posts and comments on these channels and also to listen to conversations concerning our organisation across social and blogging channels.
5 - Social Media manager schedules and monitors posts, uses reporting functions for analysis, and assigns tasks to customer service team. Customer service team check workflow and respond to enquiries. Media team schedule and monitor news items Other managers monitor and use reporting functions
While Meltwater Buzz has many wonderful elements, there are several frustrating things such as limited channel options, inability to customise reporting functions and the manual task associated with the listening option that let it down.
The product was chosen prior to me being in this role, so I did not have a say in choosing it. I will be looking at alternatives next time the contract is up. I will look at other products that offer similar tools and make a judgement based on features vs cost and weigh up the importance elf each element.