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Public Relations (PR) Tools

Best Public Relations (PR) Tools

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Public Relations (PR) Tools Overview

What are PR tools?

PR tools are used to manage the public relations process. They usually encompass things like a PR contact database, a news monitoring service, automated press release distribution, and results measurement. Tools with robust analytics are useful for agencies who need to justify ROI to their clients, or for agile marketers who are testing different approaches to brand awareness and reputation management.


Although some products serve multiple use cases, most PR tools are strongest in one of the following areas:

  • content creation, editing, and optimization

  • identifying and leveraging influencers, journalists, and other press contacts

  • media monitoring, including competitive intelligence

PR Tools Features & Capabilities

  • Media monitoring

  • Database of journalists and influencers

  • Tools for finding contact details

  • Tools for distributing and monitoring press releases

  • Tools to find curated lists of media opportunities

  • Media coverage reporting and monitoring

  • Support for coverage in multiple languages

  • Measurement and analytics dashboards

Pricing Information

PR software includes many single-function point products that can do, for example, press release distribution, or press release monitoring. However, enterprise software packages that span the entire set of PR capabilities are usually priced per seat. The cost of a single seat can range from $5k per year to over $10k. Additional seats are typically significantly cheaper.

Public Relations (PR) Products

Listings (1-25 of 57)

TrendKite

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191 Ratings

TrendKite is PR analytics software helping PR professionals quantify their true business impact. The vendor aims to go beyond legacy metrics such as readership, mentions and ad equivalency and provide PR professionals a concrete way to attribute their efforts to real business outcomes like brand ...

Meltwater Media Intelligence Platform

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96 Ratings

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor M...

9 Ratings

Marketwired is press release distribution, media targeting, influencer engagement and financial disclosure software for PR, investor relations, and marketers. In 2015, Sysomos social media listening and analytics was spun off of Marketwired, and in 2016 Marketwired itself was acquired by Nasdaq....

15 Ratings

Vocus is a publicly held company and their PR Suite provides on-demand software for public relations, marketing and communications professionals. It also provides news monitoring and management, social media monitoring and management, press release distribution and reporting and analytics, and in...

7 Ratings

Coveragebook is an online PR solution that automates the compilation of PR coverage books. Users input the url links of their online PR coverage, and Coveragebook pulls in screenshots, as well as website visits, social shares & Domain Authority from sources like SimilarWeb & Moz. Users ca...

2 Ratings

Prezly offers PR software that aims to help organizations be great storytellers. According to the vendor, the software includes capabilities that enable PR professionals to:Create and publish beautiful, visual multimedia stories that are SEO-optimized and mobile-friendlyDistribute stories via ema...

We don't have enough ratings and reviews to provide an overall score.

iReach is a press distribution solution for public relations, from PR Newswire.

We don't have enough ratings and reviews to provide an overall score.

Pressat is a press release distribution platform from the UK company of the same name.