Public Relations (PR) Software Tools

Top Rated Public Relations (PR) Products

TrustRadius Top Rated for 2021

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Public Relations (PR) Software Tools TrustMap

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Public Relations (PR) Software Tools Overview

What are PR Software Tools?

PR tools are used to manage the entire public relations process. This can include planning, managing, and tracking PR campaigns, conducting PR outreach, and publishing press releases. These tools usually include a PR contact database, a news monitoring service, automated press release distribution, and campaign results measurement.


Public relations tools with robust analytics capabilities can be especially useful for PR or marketing agencies that need to justify ROI to their clients. Agile marketing and PR professionals who are testing different approaches to brand awareness and reputation management can benefit from robust analytics as well.

Different Types of PR Software

Although some products include the full range of PR capabilities, certain public relations software tools are strongest in one of the following areas:

  • content creation, editing, and optimization

  • campaign tracking and analytics, PR performance dashboards

  • media monitoring, including competitive intelligence

  • identifying and leveraging influencers, journalists, and other media contacts


PR Analytics Software

Public relations analytics software helps marketers measure the performance of their PR campaigns. Important metrics to track include the number of clicks, the number of backlinks gained, increase in traffic, level of engagement across social media platforms, etc. This type of software usually includes a campaign analytics dashboard and the ability to generate and export reports.


PR Monitoring Software

PR monitoring software monitors a brand’s presence and mentions across a set of media and social channels. Companies can track and target keywords, topics, or mentions of their company name/brand. These tools often provide updates or notifications for new mentions.


Public relations monitoring tools also help companies track overall trends in their industry and collect competitive intelligence about the PR performance of their competitors. Certain products will include analytics for media mentions such as the number and frequency of mentions, or the number of a brand’s mentions compared with mentions of competing brands.


Public relations database software

Public relations database software helps marketers connect with news outlets, journalists, bloggers, influencers, and other media figures to help promote their PR content. Typically, these tools provide a database of relevant media contacts for the company’s industry. However, certain PR solutions instead provide tools companies can use to discover and identify authoritative media contacts within their industry.


The main goal of this software is to help connect PR professionals with media personnel and market experts who would be interested in sharing the brand’s PR content, which would, in turn, increase brand awareness for the company.


PR Project Management Software

Along with media monitoring, influencer outreach, and PR analytics—project management is a critical component of executing a successful PR strategy. There are a wide range of professional services automation (PSA) and project management software tools that can help marketers keep track of all their PR deliverables. Some examples include Trello, Gryffin, and Workfront.


The following PSA and project management features can be especially helpful for PR professionals:

  • Task management

  • calendar /schedule view of tasks

  • Task assignment

  • Workflow automation

  • Document storage and management

  • Timesheet tracking

  • Resource allocation management

PR Tools Features

Larger PR and communications suite software will typically include all of the features listed below. However, public relations software that focuses on a core PR function (e.g. media monitoring, influencer outreach, or analytics) may only include a subset of these features.


  • Database of journalists, influencers, and other media contacts

  • Media monitoring for brand mentions, clicks, and backlinks

  • Media coverage reporting and monitoring

  • Tools for discovering and identifying media contacts

  • Press release distribution

  • Press release tracking and monitoring

  • Support for coverage in multiple languages

  • PR campaign measurement and analytics dashboards

PR Software Comparison

  • Reach of the tool: If you’re purchasing a tool that includes a database of media contacts, how large is the list? How regularly is it refreshed and updated? Does it include only regional media contacts, or national, or global? Make sure the contact database meets your requirements before deciding to purchase a new PR tool.

  • Type of tool: Are you looking for a platform that can do it all, or one that’s focused on a specific PR functionality? For example, if you only need a PR press release distribution tool, a large PR suite may be overkill and too expensive.

  • Cost: Be aware of the pricing structure, contract terms, and renewal policies associated with the public relatoins platforms you’re considering. Some reviewers on TrustRadius have called out that certain PR software vendors are not very transparent about contract renewal terms. Make sure to read through customer reviews of your top choices before investing in a new PR tool.

  • Ease of use: How easy to use is the platform? Will the rest of your PR team be able to learn how to use it quickly? If not, this can slow down the adoption of the tool across your team and potentially increase the amount of time it takes to accomplish certain tasks.

Pricing Information

PR software includes many products that focus on a specific PR capability, for example, press release distribution, or press release monitoring. However, enterprise software packages that span the entire set of PR capabilities are usually priced per seat. The cost of a single seat can range from $5k per year to over $10k. Additional seats are typically significantly cheaper.


Public Relations (PR) Products

(1-25 of 54) Sorted by Most Reviews

Cision Communications Cloud

Cision Communications Cloud

Customer Verified
Top Rated
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CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Meltwater Media Intelligence Platform

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features…

Critical Mention

Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.

Business Wire

Business Wire's public relations press release distribution platform includes the company's NewsTrak audience analytics and media monitoring reports.

Help a Reporter Out (HARO)

Help a Reporter Out (HARO) is a service owned by Cision (via the merger with Vocus) for reaching out to journalists.

Intrado GlobeNewswire

Intrado Digital Media services include GlobeNewswire (subsuming the former MyMediaInfo and Marketwired services) is a corporate press release distribution network, media database, and corporate communication / investor relations suite. It allows users to publish and share press releases…

Cision PRWeb

Cision PRWeb aims to impact customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.

PRunderground.com

PRUnderground is a media distribution tool for public relations, from the company of the same name headquartered in New York.

Muck Rack

Muck Rack is a public relations offering from Sawhorse Media.

Coveragebook

Coveragebook is an online PR solution that automates the compilation of PR coverage books. Users input the url links of their online PR coverage, and Coveragebook pulls in screenshots, as well as website visits, social shares & Domain Authority from sources like SimilarWeb &…

Prezly

Prezly is presented by the vendor as all-in-one public relations management tool that helps PR teams organise their workflow, collaborate and save time.Accessible through any browser, Prezly's key features are divided between three main areas:Contact managementFull PR CRM for managing…

Burrelles MYNEWSDASH (formerly BurrellesLuce Workflow)

Burrelles (formerly BurrellesLuce) headquartered in New Jersey offers MYNEWSDASH (formerly Workflow), their media monitoring service.

3BL Media

3BL Media is a press distribution platform for public relations from the Massachusetts-based company of the same name.

CyberAlert

CyberAlert is a media monitoring platform from the Connecticut-based company of the same name.

Media Monitor Pro

Media Monitor Pro is a a media monitoring and analytics platform from Metro Monitor headquartered in Alabama.

24-7 Press Release

24-7 Press Release is a press release distribution platform from the Canadian company of the same name.

PR.com

PR.com is a press release distribution platform from the New York company of the same name.

TVEyes

TVEyes is a global media monitoring solution for TV, radio and online video and audio. Accordingly, TVEyes provides a television and radio monitoring platform that enables its users to search, view, report on, analyze and archive U.S. (national and all 210 DMAs) and international…

Vuelio

Vuelio in the UK offers a suite of public relations software including a media database, media monitoring, and media distribution. Vuelio acquired Cision's UK operations, with Vocus UK, in July 2015.

NewsGoes

NewsGoes is an online news room for corporations from Australian company Comnicate. Comnicate also offers Concierge, a journalistic writing service for use with NewsGoes, if desired.

Pressat

Pressat is a press release distribution platform from the UK company of the same name.

Notified, now part of Intrado

Notified is designed to give users all the PR tools needed to drive earned media results―with just one login. Now part of Intrado since being acquired by West Corporation in 2019. The service provides real-time media monitoring across online news, print, podcast, broadcast and social…

MyMediaRoom

MyMediaRoom is an online media hub and distribution platform from the company of the same name headquartered in Washington, DC.

Business Wire NewsHQ

Business Wire's NewsHQ is a content management system for creating an online newsroom.

Frequently Asked Questions

What does PR software do?

Public relations software helps marketers manage the full PR lifecycle. This includes identifying and reaching out to media contacts, publishing press releases and other PR content, tracking the success of specific content and PR campaigns, monitoring the web for brand mentions, and collecting intelligence on the PR performance of competing brands.

Some PR tools provide all of these capabilities within one platform, while others focus on a specific area like press release distribution or media monitoring.

How can a PR tool benefit my business?

Some of the biggest benefits PR software provides are; time saved automating content distribution, the ability to more easily find the right media contacts and influencers, and the ability to better understand the performance of PR campaigns, and adjust them if necessary.

How much does PR software cost?

Most PR software vendors do not disclose pricing information on their website. However, companies can expect to pay at least a few thousand dollars per year up to $15K or $20K per year for comprehensive PR platforms that include a media database.