Public Relations (PR) Tools

Best Public Relations (PR) Tools include:

Cision Communications Cloud.

Public Relations (PR) Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Public Relations (PR) Tools Overview

What are PR tools?

PR tools are used to manage the public relations process. They usually encompass things like a PR contact database, a news monitoring service, automated press release distribution, and results measurement. Tools with robust analytics are useful for agencies who need to justify ROI to their clients, or for agile marketers who are testing different approaches to brand awareness and reputation management.


Although some products serve multiple use cases, most PR tools are strongest in one of the following areas:

  • content creation, editing, and optimization

  • identifying and leveraging influencers, journalists, and other press contacts

  • media monitoring, including competitive intelligence

PR Tools Features & Capabilities

  • Media monitoring

  • Database of journalists and influencers

  • Tools for finding contact details

  • Tools for distributing and monitoring press releases

  • Tools to find curated lists of media opportunities

  • Media coverage reporting and monitoring

  • Support for coverage in multiple languages

  • Measurement and analytics dashboards

Pricing Information

PR software includes many single-function point products that can do, for example, press release distribution, or press release monitoring. However, enterprise software packages that span the entire set of PR capabilities are usually priced per seat. The cost of a single seat can range from $5k per year to over $10k. Additional seats are typically significantly cheaper.

Public Relations (PR) Products

(1-25 of 53) Sorted by Most Reviews

Cision Communications Cloud
387 ratings
237 reviews
Top Rated
TRUE
CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
Meltwater Media Intelligence Platform
108 ratings
47 reviews
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Melt…
Critical Mention
22 ratings
15 reviews
Critical Mention headquartered in New York offers their eponymous media monitoring platform for public relations and crisis management.
Business Wire
11 ratings
9 reviews
Business Wire's public relations press release distribution platform includes the company's NewsTrak audience analytics and media monitoring reports.
Help a Reporter Out (HARO)
16 ratings
9 reviews
Help a Reporter Out (HARO) is a service owned by Cision (via the merger with Vocus) for reaching out to journalists.
Muck Rack
14 ratings
6 reviews
Muck Rack is a public relations offering from Sawhorse Media.
PRunderground.com
6 ratings
6 reviews
PRUnderground is a media distribution tool for public relations, from the company of the same name headquartered in New York.
Marketwired
9 ratings
5 reviews
Marketwired is press release distribution, media targeting, influencer engagement and financial disclosure software for PR, investor relations, and marketers. In 2015, Sysomos social media listening and analytics was spun off of Marketwired, and in 2016 Marketwired itself was acquired by Nasdaq. T…
Coveragebook
7 ratings
4 reviews
Coveragebook is an online PR solution that automates the compilation of PR coverage books. Users input the url links of their online PR coverage, and Coveragebook pulls in screenshots, as well as website visits, social shares & Domain Authority from sources like SimilarWeb & Moz. Users can c…
Intrado Digital Media (GlobeNewswire)
8 ratings
3 reviews
Intrado Digital Media (including GlobeNewswire and the former MyMediaInfo) is a corporate press release distribution network, media database, and corporate communication / investor relations suite. It allows users to publish and share press releases worldwide, to the investment and media communities…
Prezly
2 ratings
2 reviews
Prezly is presented by the vendor as all-in-one public relations management tool that helps PR teams organise their workflow, collaborate and save time.Accessible through any browser, Prezly's key features are divided between three main areas:Contact managementFull PR CRM for managing your contacts …
Burrelles MYNEWSDASH (formerly BurrellesLuce Workflow)
5 ratings
2 reviews
Burrelles (formerly BurrellesLuce) headquartered in New Jersey offers MYNEWSDASH (formerly Workflow), their media monitoring service.
PR.com
1 ratings
1 reviews
PR.com is a press release distribution platform from the New York company of the same name.
CyberAlert
1 ratings
1 reviews
CyberAlert is a media monitoring platform from the Connecticut-based company of the same name.
Media Monitor Pro
1 ratings
1 reviews
Media Monitor Pro is a a media monitoring and analytics platform from Metro Monitor headquartered in Alabama.
3BL Media
2 ratings
1 reviews
3BL Media is a press distribution platform for public relations from the Massachusetts-based company of the same name.
24-7 Press Release
7 ratings
1 reviews
24-7 Press Release is a press release distribution platform from the Canadian company of the same name.
TVEyes
2 ratings
1 reviews
TVEyes is a global media monitoring solution for TV, radio and online video and audio. Accordingly, TVEyes provides a television and radio monitoring platform that enables its users to search, view, report on, analyze and archive U.S. (national and all 210 DMAs) and international audio and video con…
Pressat
Pressat is a press release distribution platform from the UK company of the same name.
MyMediaRoom
MyMediaRoom is an online media hub and distribution platform from the company of the same name headquartered in Washington, DC.
Vuelio
Vuelio in the UK offers a suite of public relations software including a media database, media monitoring, and media distribution. Vuelio acquired Cision's UK operations, with Vocus UK, in July 2015.
NewsGoes
NewsGoes is an online news room for corporations from Australian company Comnicate. Comnicate also offers Concierge, a journalistic writing service for use with NewsGoes, if desired.
Business Wire NewsHQ
Business Wire's NewsHQ is a content management system for creating an online newsroom.