Best Public Relations (PR) Tools56Public Relations software is used to manage the public relations process. It usually encompasses things like a PR contact database, a news monitoring service, automated press release distribution, and results measurement.Cision Communications Cloud1https://media.trustradius.com/vendor-logos/iv/MI/UQZQMEB6PPGE-180x180.JPEGMeltwater Media Intelligence Platform2https://media.trustradius.com/product-logos/cj/OH/6O623V315SIQ-180x180.PNGCritical Mention3https://media.trustradius.com/product-logos/Eb/V4/Q2PKH0DU7T4H-180x180.JPEGPR Newswire4https://media.trustradius.com/vendor-logos/iv/MI/UQZQMEB6PPGE-180x180.JPEGHelp a Reporter Out (HARO)5https://media.trustradius.com/product-logos/cr/Zq/IIBFEMMSPFKM-180x180.PNGBusiness Wire6https://media.trustradius.com/vendor-logos/0n/Zw/20HRFKN5T325-180x180.JPEGPRunderground.com7https://media.trustradius.com/product-logos/ZW/Bo/ZMTTG4VO7I1E-180x180.PNGMuck Rack8https://media.trustradius.com/vendor-logos/Lx/E5/0EU02P7C1B1H-180x180.PNGMarketwired9https://media.trustradius.com/product-logos/oH/H6/15F74K9JPO5T-180x180.PNGPRWeb10https://media.trustradius.com/vendor-logos/iv/MI/UQZQMEB6PPGE-180x180.JPEGCoveragebook11https://media.trustradius.com/product-logos/5L/is/41340NWDK9T6-180x180.PNGIntrado Digital Media (GlobeNewswire)12https://media.trustradius.com/vendor-logos/TW/ME/EDCIZ7QPIS3V-180x180.PNGPrezly13https://media.trustradius.com/product-logos/CI/W0/6K1ZFN6ORHC1-180x180.JPEGBurrelles MYNEWSDASH (formerly BurrellesLuce Workflow)14https://media.trustradius.com/vendor-logos/p8/jP/1MJRQMSPZ29G-180x180.JPEGCyberAlert15https://media.trustradius.com/vendor-logos/49/up/4J7GRH7QAD1V-180x180.JPEGMedia Monitor Pro16https://media.trustradius.com/vendor-logos/mo/TK/F14CMDC5KLC5-180x180.GIFPR.com17https://media.trustradius.com/vendor-logos/pG/GR/R1BF64DVM84Q-180x180.JPEGTVEyes18https://media.trustradius.com/product-logos/Ih/Gw/U8007Q0UQWD6-180x180.JPEG24-7 Press Release19https://media.trustradius.com/vendor-logos/bi/hT/P4ZWKB6NBSTN-180x180.JPEG3BL Media20https://media.trustradius.com/product-logos/Ly/Cu/S19TD3PGKQSO-180x180.PNGVuelio21https://media.trustradius.com/vendor-logos/Oh/fs/MBFX9MLFPGJS-180x180.PNGNewsGoes22https://media.trustradius.com/vendor-logos/52/3U/LLBCULOM04C1-180x180.PNGMyMediaRoom23https://media.trustradius.com/vendor-logos/vA/Xv/XPWKROCBJISF-180x180.PNGPressat24https://media.trustradius.com/vendor-logos/4c/zT/7OD8Q6T85D9V-180x180.PNGSignal AI25https://media.trustradius.com/vendor-logos/Im/JU/CT0ZPKIQOQ2W-180x180.JPEG

Public Relations (PR) Tools

Best Public Relations (PR) Tools

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Public Relations (PR) Tools Overview

What are PR tools?

PR tools are used to manage the public relations process. They usually encompass things like a PR contact database, a news monitoring service, automated press release distribution, and results measurement. Tools with robust analytics are useful for agencies who need to justify ROI to their clients, or for agile marketers who are testing different approaches to brand awareness and reputation management.


Although some products serve multiple use cases, most PR tools are strongest in one of the following areas:

  • content creation, editing, and optimization

  • identifying and leveraging influencers, journalists, and other press contacts

  • media monitoring, including competitive intelligence

PR Tools Features & Capabilities

  • Media monitoring

  • Database of journalists and influencers

  • Tools for finding contact details

  • Tools for distributing and monitoring press releases

  • Tools to find curated lists of media opportunities

  • Media coverage reporting and monitoring

  • Support for coverage in multiple languages

  • Measurement and analytics dashboards

Pricing Information

PR software includes many single-function point products that can do, for example, press release distribution, or press release monitoring. However, enterprise software packages that span the entire set of PR capabilities are usually priced per seat. The cost of a single seat can range from $5k per year to over $10k. Additional seats are typically significantly cheaper.

Public Relations (PR) Products

Listings (1-25 of 53)

Cision Communications Cloud

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Top Rated
386 Ratings

CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Melt…

9 Ratings

Marketwired is press release distribution, media targeting, influencer engagement and financial disclosure software for PR, investor relations, and marketers. In 2015, Sysomos social media listening and analytics was spun off of Marketwired, and in 2016 Marketwired itself was acquired by Nasdaq. T…

7 Ratings

Coveragebook is an online PR solution that automates the compilation of PR coverage books. Users input the url links of their online PR coverage, and Coveragebook pulls in screenshots, as well as website visits, social shares & Domain Authority from sources like SimilarWeb & Moz. Users can c…

Intrado Digital Media (including GlobeNewswire and the former MyMediaInfo) is a corporate press release distribution network, media database, and corporate communication / investor relations suite. It allows users to publish and share press releases worldwide, to the investment and media communities…

2 Ratings

Prezly is presented by the vendor as all-in-one public relations management tool that helps PR teams organise their workflow, collaborate and save time.Accessible through any browser, Prezly's key features are divided between three main areas:Contact managementFull PR CRM for managing your contacts …

1 Ratings

TVEyes is a global media monitoring solution for TV, radio and online video and audio. Accordingly, TVEyes provides a television and radio monitoring platform that enables its users to search, view, report on, analyze and archive U.S. (national and all 210 DMAs) and international audio and video con…

We don't have enough ratings and reviews to provide an overall score.

Vuelio in the UK offers a suite of public relations software including a media database, media monitoring, and media distribution. Vuelio acquired Cision's UK operations, with Vocus UK, in July 2015.

We don't have enough ratings and reviews to provide an overall score.

NewsGoes is an online news room for corporations from Australian company Comnicate. Comnicate also offers Concierge, a journalistic writing service for use with NewsGoes, if desired.

We don't have enough ratings and reviews to provide an overall score.

MyMediaRoom is an online media hub and distribution platform from the company of the same name headquartered in Washington, DC.

We don't have enough ratings and reviews to provide an overall score.

Pressat is a press release distribution platform from the UK company of the same name.

We don't have enough ratings and reviews to provide an overall score.

Signal Media offers artificial intelligence-based for real-time news monitoring, Signal AI. Users pay a fixed price to track as many keywords as desired, through millions of news sources and thousands of premium publications. The product promises to sift the useful from the useless, sorting Apple f…

TrustRadius Top Rated for 2020

2020 Top Rated Public Relations (PR) Tools

There are plenty of options out there, but here's our shortlist of the best Public Relations (PR) Tools. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.