Item: Optimizely Configured Commerce
Rating: 8
Author: Adam Wuesthoff

Use Cases and Deployment Scope

We are using it to support our eCommerce platform that our customers use to find and purchase products.

Pros and Cons

Search
Product recommendation
Order management

Analytics reporting
Connecting data to outside platforms
Exporting data

Return on Investment

Better experience for users through improved product content and modern designs
Helps users find products faster
AI-driven recommendations and search based on user behavior

I personally have not had much contact so I can't say. I mostly interact with our 3rd party dev partner. I don't think this is negative because I have a good relationship with our dev partner and they have many years of experience with the product and are subject matter experts.

Usability

I think it is overall pretty user-friendly. I do wish there were more out-of-the-box analytics. There seems to be a pretty big gap in what we thought would be ready at launch and what we actually get. The data provided is good, but it is not easy to customize or export. We think that Google Analytics will get us what we need for now, but eventually will push the data into a BI tool.

Alternatives Considered

I was not very involved with this process. It has been 3 years since we made a decision and I can't even remember the name of the other companies we were considering. I was in a different role then so I was less involved with the eCommerce department. I do remember really liking the people we were working with. That played a huge role in our selection since we would be working with them for years on the site.

Key Insights

Do you think Optimizely Configured Commerce delivers good value for the price?

Not sure

Are you happy with Optimizely Configured Commerce's feature set?

Yes

Did Optimizely Configured Commerce live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Configured Commerce go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Configured Commerce again?

Yes

Likelihood to Recommend

I think overall it is a good tool for large companies looking for a way to improve their customer's eCommerce experience. It does well with our complex business model and allows us to create a unique experience for each user.

Great Product, Very Happy with our Results so far!

Overall Satisfaction with Optimizely B2B Commerce Cloud (formerly Episerver B2B Commerce Cloud)