Optimizely Best tool ever

We use Optimizely Feature Experimentation to conduct controlled A/B and multivariate experiments across our web and backend platforms. The core business problem it addresses is the need for data-driven decision-making—enabling us to test hypotheses about feature changes, UX optimizations, and algorithmic updates before rolling them out broadly. This helps reduce the risk of deploying underperforming or harmful changes, and accelerates learning cycles across product, design, and engineering teams.