Modernize sales and marketing strategies
July 25, 2018

Modernize sales and marketing strategies

Jackson Waithaka | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Oracle CRM

Oracle CRM is used to improve customer experience with our brand regardless of where the interaction takes place. It also enables us to make use of modern marketing strategies such as personalized and timely automated messages to prospects, leads, opportunities and customers. It also combines marketing data obtained from various channels and makes it accessible to the right persons in the company simultaneously. Oracle CRM modern selling tools have enabled us to optimize sales, automate marketing and campaigns and drive demand for products in all channels.

Pros

  • Optimize marketing and selling
  • Combining marketing data and providing analytics
  • Complete, flexible and reliable CRM solution
  • Drives rapid business growth

Cons

  • Sometimes it is slow to load
  • Customization can be resource consuming
  • Drive sales and demand for products
  • Customer, Prospects and Order management
  • Enhance customer satisfaction
Oracle CRM is well suited in a business that aims to track all customers, prospects, opportunities, and orders. It is also an important marketing tool that drives sales and demand for products on all channels and would be suitable in such a scenario.

Oracle Sales Feature Ratings

Customer data management / contact management
10
Workflow management
9
Territory management
9
Opportunity management
10
Integration with email client (e.g., Outlook or Gmail)
10
Contract management
10
Quote & order management
10
Interaction tracking
10
Channel / partner relationship management
10
Case management
9
Call center management
9
Help desk management
10
Lead management
10
Email marketing
10
Task management
10
Billing and invoicing management
10
Reporting
10
Forecasting
10
Pipeline visualization
10
Customizable reports
10
Custom fields
10
Custom objects
10
Scripting environment
9
API for custom integration
9
Role-based user permissions
10
Single sign-on capability
Not Rated
Social data
10
Social engagement
10
Marketing automation
10
Compensation management
10
Mobile access
9

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