Big marketing automation software
April 12, 2021

Big marketing automation software

Mauricio Belmonte Mireles | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Eloqua

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

We are using Oracle CX Marketing (formerly Oracle Marketing Cloud) within our marketing department for segmentation by preferences, location, requests, and other criteria. Also, planning and automating email, demand generation, and content campaigns. And, seeing a summary of customer behavior and online activity, and receiving real-time website visitor alerts. It is connected to our CRM so other departments get all the relevant information regarding campaigns and leads.
  • Campaign management is very easy and intuitive to send out email campaigns
  • Possibility of working with various channels
  • Synchronization with CRM; new contacts are added automatically
  • Lead scoring could be more robust
  • Setting up the platform is not easy
  • Long implementation process
Oracle CX Marketing (formerly Oracle Marketing Cloud) offers implementation services. Its solution architecture and implementation is customized based on the company’s needs. They can help with data model design, setting up specific workflows for content marketing practices, understand data and how data fits your needs, integrating your existing CRM, point of sale, or other marketing data. All this is very helpful when deploying to other channels or regions.
  • Oracle CX Marketing (formerly Oracle Marketing Cloud) has helped us to be better organized and to break through silos
  • Lead generation has increased over time
  • Has improved our customer satisfaction because we are more aware of the fatigue levels
Oracle Eloqua could be good for B2B marketers to track customers through all phases of the buying cycle. Marketers can create targeted campaigns through multiple channels, such as email, social, mobile, web, and search. They can also track and analyze the results of their campaigns with built-in analytical tools.

Oracle Marketing Cloud is best suited for medium, large, and enterprise companies.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Feature Ratings

WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
8
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
Not Rated
Lead nurturing
7
Lead scoring and grading
4
Data quality management
5
Automated sales alerts and tasks
Not Rated
Calendaring
8
Event/webinar marketing
8
Social sharing and campaigns
1
Social profile integration
1
Dashboards
5
Standard reports
5
Custom reports
Not Rated
API
5
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated