Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)
We are using Oracle CX Marketing (formerly Oracle Marketing Cloud) within our marketing department for segmentation by preferences, location, requests, and other criteria. Also, planning and automating email, demand generation, and content campaigns. And, seeing a summary of customer behavior and online activity, and receiving real-time website visitor alerts. It is connected to our CRM so other departments get all the relevant information regarding campaigns and leads.
- Campaign management is very easy and intuitive to send out email campaigns
- Possibility of working with various channels
- Synchronization with CRM; new contacts are added automatically
- Lead scoring could be more robust
- Setting up the platform is not easy
- Long implementation process
- Oracle CX Marketing (formerly Oracle Marketing Cloud) has helped us to be better organized and to break through silos
- Lead generation has increased over time
- Has improved our customer satisfaction because we are more aware of the fatigue levels